Marketing, Advertising & Sales

236: What It’s Like to Build Iconic Global Brands w/ David Placek, Lexicon Branding

Andrea Koppel - August 22, 2019

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David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.

235: How to Find a Career You Love After Graduation w/ David Placek, Lexicon Branding [K-Cup SingleShot] 

Andrea Koppel - August 21, 2019

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David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.

234: Where ‘Curiosity’ Trumps Marketing Majors w/ David Placek, Lexicon Branding [K-Cup SingleShot] 

Andrea Koppel - August 20, 2019

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David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.

233: How ‘Swiffer’ Got Its Name & Generated $100m in Sales Overnight w/ David Placek, Lexicon Branding [K-Cup DoubleShot]

Andrea Koppel - August 19, 2019

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David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients.

203: How a Chief Communications Officer Builds Brands Through Storytelling w/ Dara Royer, Syracuse University 

Andrea Koppel - July 18, 2019

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Dara Royer is the senior vice president and chief communications officer at Syracuse University. She is the first leader of the school’s marketing and communications division and is responsible for oversight of internal and external marketing efforts including media relations, strategic marketing campaigns and brand stewardship for the school. She is in charge of a team of about 80 people who all work to make Syracuse one of the best private universities in the world.

200: Best of Time4Coffee’s 200th Milestone Mash-Up 

Andrea Koppel - July 11, 2019

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Episode #200 is a fun and fascinating mashup of some of our favorite T4C episodes as of July 2019 which include (in order of appearance):

193: How to Break Into Promotional Movie Marketing w/ George Leon, Cakewalk Entertainment [Espresso Shots]

Andrea Koppel - June 29, 2019

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George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space.

186: What It’s Like to Work at a Data-Driven Digital Marketing Firm w/ Rick Greenberg, Kepler Group

Andrea Koppel - June 19, 2019

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Rick Greenberg is the CEO of Kepler Group, a tech- and analytics-driven digital agency delivering cross-channel impact for leading advertisers worldwide. Since it was founded in June 2012, Kepler Group has grown from six founders in a rented New York City conference room to 260 people across five offices in the US and UK.  The Kepler Group provides digital and database services to Fortune 500 clients in industries ranging from financial services to travel, retail and healthcare. Kepler’s clients include: Paypal, Bed Bath & Beyond, Dish Network, Fidelity Bank, American Express, The New York Times and J Crew.

185: How VaynerMedia’s Chief Creative Officer Built His Career w/ Steve Babcock, VaynerMedia

Andrea Koppel - June 17, 2019

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Steve Babcock is the Chief Creative Officer at advertising agency VaynerMedia, founded by marketing guru Gary Vaynerchuck, and has worn several hats over the course of his career. From mailroom guy to copywriter to Executive Creative Director, Steve has literally worked his way up to the top of the industry.

176: How to Break Into Careers in the Digital World w/ Sree Sreenivasan, Digimentors [Espresso Shots]

Andrea Koppel - May 30, 2019

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Sree Sreenivasan is a co-founder of Digimentors a new kind of digital consultancy.  Stree is an expert in the digital space as a strategist, trainer and coach for some of the world’s most important brands, as well as startups and other smaller players.  If you are at all interested in how the digital world applies to every single career path, this is definitely the episode for you. Sree also breaks down how to use your social media aptitude to your advantage when applying for jobs and how to enhance your chances of landing the job you want.

173: What It’s Like to Work in Advertising at Young & Rubicam Advertising w/ Steven Shalowitz, The One Way Ticket Show

Andrea Koppel - May 27, 2019

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Steven Shalowitz is the executive producer and host of podcasts: The One Way Ticket Show, where he explores guests’ ideal one way ticket destinations, and IsraelCast for the Jewish National Fund, where guests discuss the work they’re doing in Israel. From intensive language and international relations studies, to advertising and broadcasting jobs in the U.S. and abroad, Steven’s repertoire is an authentic and well-rounded one. Steven took his broadcasting aspirations from side gig to full-time in 2016 after losing his job of 26 years at Young & Rubicam Advertising.

171: How to Break Into Digital Marketing at the Kepler Group w/ Rick Greenberg, CEO [Espresso Shots]

Andrea Koppel - May 23, 2019

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Rick Greenberg is a marketing veteran whose experience extends from brand management in the early 90’s – when “big data” was having more than one coupon code in the market at the same time – to helping today’s leading brands dynamically market across the dozens of digital channels and thousands of marketing moments that touch each consumer every day.

168: What a Talent Agent in Non-Scripted TV Does at William Morris Endeavor (WME) w/ Sharon Chang, Endeavor Talent Agency

Andrea Koppel - May 18, 2019

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Sharon Chang is a Vice President and Talent Agent in the non-scripted television department at William Morris Endeavor (WME), a division of the Endeavor Talent Agency. Sharon landed her first job, equipped with a freshly minted English degree from Vassar College, at CBS Sports.

142: How to Break Into Promotional Marketing w/ Larry Cohen, Axis Promotions [Espresso Shots]

Andrea Koppel - April 4, 2019

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Larry Cohen is the Founder and CEO of Axis Promotions, a full-service marketing agency, based in New York City.  Axis is focused on brand development in the promotional products marketplace. Larry started Axis Promotions in 1992 at his kitchen table, after he identified a need for disposable binoculars for the NBA, and managed to sell the NBA on that idea.  Larry graduated from Duke University as pre-med with a B.A. in Political Science because he thought he was going to head off to medical school.  But after a conversation with a college mentor his senior year, Larry decided to change course and eventually went to the University of Pennsylvania law school.

139: How to Break Into Digital Media & Why Storytelling Matters w/ Hope Greenberg, Soapbox Strategists [Espresso Shots]

Andrea Koppel - March 28, 2019

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Hope Greenberg is the co-Founder of Soapbox Strategists a digital media agency that helps clients capture hearts (and dollars) in the online world.  But Hope’s journey to where she is today began in the analogue world. She spent nine years as the fashion director at Lucky Magazine, prior to which she was the fashion director at Self Magazine and an editor at Mirabella and Harper’s Bazaar. Most recently, Hope worked as an editorial, product, partnership, marketing and public relations consultant for established and emerging brands including Kate Spade, Joe Fresh, Target, Jennifer Fisher Jewelry, Kenneth Cole, Banana Republic and Shae NY.

127:  How to Break Into William Morris Endeavor (WME) as an Agent w/ Sharon Chang, WME [Espresso Shots]

Andrea Koppel - March 7, 2019

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Sharon Chang is Vice-President and Talent Agent in the Non-Scripted Television department at the global entertainment, sports and fashion agency, WME (a division of ENDEAVOR).  Chang joined WME in 2014 after the agency acquired the sports marketing and management company, IMG, and is based out of NYC.  She is responsible for representing, managing and developing network, cable, regional and digital entertainment, news and sports host talent, anchors, correspondents, contributors and lifestyle personalities.  Chang is also responsible for representing non-scripted talent and production companies in syndicated and network broadcast entertainment and cable series programming. Through the years, she has recruited, developed and managed top-tier talent in sports, news and entertainment.  Prior to joining IMG, Chang spent 12-years at CBS Sports where she launched and built her career in broadcasting starting in 1984 after graduating from Vassar College. Her experience at CBS spanned across the areas of talent relations, production and programming. Chang is a member of the Radio Television Digital News Association (RTDNA) and the National Association of Black Journalists (NABJ).

112: How to Break Into Marketing & Advertising w/ Jonathan Sackett, Allscope [Espresso Shots]

Andrea Koppel - February 13, 2019

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Jonathan Sackett is the President & Chief Content Officer (CCO) at Allscope Media and Communications.  Have you ever been curious about the advertising industry and how you can get your foot in the door? Well, pour yourself a shot of strong espresso and get ready to hear about the basics of getting into the advertising and marketing world from one of the industry’s experts.   Jonathan has worked for 7 different companies throughout his advertising career where all of his titles have contained the words “Executive”, “Chief”, or “Director”. In fact, he says he was the second professional to have “Chief Digital Officer” as his job title! Impressive alphabet soup aside, today Jonathan tells us all about building your academic experience and resume to make it in the constantly evolving world of marketing and advertising. And if you want to stick around to hear about Jonathan’s personal career journey, listen to his main T4C interview! From graduating from the University of Minnesota to being President of two companies and CCO of Allscope, Jonathan has loved every minute of his career! Press Play on these Espresso Shots if you want to do the same!

100: Define Yourself. Define Who You’re For. Define the Competition w/ Lenny Stern, SS+K, Founding Partner

Andrea Koppel - January 23, 2019

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Lenny Stern is a founding partner of creative marketing communication agency SS+K, the advertising agency that created the youth campaigns for the Barack Obama presidential campaigns of 2008 and 2012. Lenny grew up in Queens, NY and started his career in the competitive, zero-sum world of politics. His background instilled in him a unique approach he still uses today: Define yourself. Define who you're for. Define the competition. Define the stakes. Engage, don't simply communicate! As one of the co-founders of SS+K, his passion is developing creative solutions to guide organizations through moments of change and challenge--whether it’s re-establishing iconic brands, launching new ones, helping insurgents disrupt an existing category or helping organizations stand for important issues. Lenny has guided relaunches of brands like Delta, Wells Fargo, Pfizer, Time Warner Cable, Travelers, Comcast and GM, while his work creating new brands for TiVO, Chevy Volt, Fresh Direct, Honest Tea, Kraft MiO and Jet.com has helped numerous Davids go up against category Goliaths in tough competitive markets. Lenny, a self-proclaimed recovering lawyer, has been a visiting professor at Yale School of Management and Duke University, and sits as a National Board member of Communities in Schools (CIS), the nation's largest and most effective dropout prevention organization.  

99: How to Break Into Manufacturing Marketing & Sales w/ Chris Luecke, Rockwell Automation [Espresso Shots]

Andrea Koppel - January 22, 2019

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Chris Luecke is a Sales & Marketing Account Manager at Rockwell Automation, and the host of Pubcast Worldwide podcast. When he graduated from Marquette University 2009 with a B.S. in Mechanical Engineering, Marketing was the farthest thing from his mind.  When he started college, he thought he wanted to be a roller coaster engineer, but eventually realized that being stuck behind a desk solving problems wasn’t quite what he wanted to do. After graduating, he spent a short time working with Anheuser-Busch helping them engineer their aluminum cans to be more efficient. But, after they were sold to a foreign company, Chris left AB and fell into a position at Rockwell Automation. From navigating entry level positions to making the most out of your established career, Chris has got you covered. He even shares a useful book to have on your shelf that’ll give you some quick insights into the field: Never Eat Alone by Keith Ferrazzi. So, if you’re curious about the seldom discussed field of sales, press Play! And even if you think you’ll never work in the field, Chris is the perfect person to listen to to get you pumped up for the work or school day ahead.

98: How to Break Into Sony Pictures w/ Becky D’Anna, Exec. Director of Int’l Marketing Partnerships [Espresso Shots]

Andrea Koppel - January 21, 2019

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Becky D’Anna is the Executive Director of International Theatrical Promotions at Sony Pictures Entertainment and has been obsessed with movies since she was a child. By the time she was 15 she knew exactly what she wanted to do: market movies.  She figured her best bet was to go to a university in the Los Angeles area. So, she applied to USC and got in. During her studies in LA, Becky interned at two different film-related companies-- first, at a literary management company and then a film production company. While these were amazing opportunities that gave Becky the chance to experience many sides of the industry, she knew that her dream was still to market movies. When the late Brett Dicker-- a former Disney marketing Executive-- gave a talk at USC, Becky’s dream was reaffirmed. She knew that marketing movies was a viable career choice and that she wanted to pursue it at Disney. After graduating from USC with a B.S. in Marketing, she spent months temping at Sony Pictures and 20th Century Fox, where she was able to, once again, view the film industry through many different lenses. While she hit a few bumps in the road, Becky discovered an interest in the international section of marketing and knew that that was another thing she wanted to pursue. She even spent some time on the other side of the industry where she represented Burger King and tried to get the fast food franchise connected to films. Today Becky continues to expand her film education and loves every aspect of her job. Press Play to find out some secret tips and tricks on how you can make it in the ever glamorous, and super competitive, movie industry!

79: Becoming a Social Media Strategist w/ Dr. Alan Rosenblatt, turner4D, Principal

Andrea Koppel - December 5, 2018

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Dr. Alan Rosenblatt is a political and digital strategist, researcher and professor and probably the most social media-savvy non-millennial you’ve ever met. He is currently a Principal at turner4D and the Director of Digital Research at Lake Research Partners, where he uses his social media expertise to assist Democratic and progressive campaigns. Alan’s goal is to show people not just how to work social media, but how to use it strategically to build an engaged audience and influence changemakers. After graduating from Tufts with a B.A. in Political Science and Philosophy, Alan continued his studies in political science, earning an M.A. at Boston College and his Ph.D. at American University in the field. He began his work in digital strategizing and analysis back in 1995, when he created and taught one of the first-ever classes on the politics of cyberspace at George Mason University. Since then, he’s held many jobs relating to his research, teaching at the college level, running political blogs, and creating social media strategies. He says he is active on just about every social media platform that exists, so you’ll have an easy time finding him on Twitter at @Dr.Digipol.

76: Promotional Products Marketing w/ Larry Cohen, CEO of Axis Promotions

Andrea Koppel - November 29, 2018

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Larry Cohen is the Founder and CEO of Axis Promotions, a full-service marketing agency, based in New York City, focused on brand development in the promotional products marketplace. Larry started Axis Promotions in 1992 at his kitchen table, after he saw a need for disposable binoculars for the NBA, and managed to sell the NBA on that idea.  Larry graduated from Duke University as pre-med with a B.A. in Political Science because he thought he was going to head off to medical school. But after a conversation with a college mentor his senior year, Larry decided to change course and eventually went to the University of Pennsylvania law school. Today, Axis Promotions is an award-winning agency with five locations across the country serving clients from Zappos to Nickelodeon to Jet Blue to the USA Network.  Axis Promotions specializes in brand development in the promotional products marketplace. Axis has been named Counselor Magazine’s Top 40 Distributors 5 years in a row, Promo Marketing Magazine Top 40 Distributor, and PPB Greatest Companies to Work For.  

70: Digital Revolution, Social Media & Digimentors w/ Sree Sreenivasan

Andrea Koppel - November 19, 2018

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Sree Sreenivasan is the co-founder of Digimentors, a digital consultancy working with some of the world’s most important brands to get them smarter and better on social and digital.  But this wasn’t the field Sree started out in when he graduated from St. Stephen’s College in India in 1991 with a B.A. in History.  After dreaming of becoming a journalist since he was 12,  Sree started his career by living out his childhood dream. He wrote for The New York Times, reported for NBC and WABC TV, and even helped found the site DNAinfo.com. Eventually, Sree moved into academia and began to teach and mentor students at the Columbia School of Journalism where he worked for 20 years as a professor and then Dean of Student Affairs.  It was while he was teaching at Columbia that Sree identified the digital revolution that was underway and started dedicating his energy and smarts to becoming a thought leader on the digital world. In August 2013, he was hired at the Metropolitan Museum of Art (The Met) as its first Chief Digital Officer. Then one day in June 2016 he was suddenly fired. But rather than hiding this fact, Sree took to social media and asked his followers for their help in finding his next job!  He heard back from over a thousand people with their suggestions. With all of this experience, and his many successes, Sree Sreenivasan has some amazing stories and tips to share! Press play on this episode and get ready to learn a ton about how to use the digital world to your advantage.

49: How to Build a Career in Movie Marketing w/ George Leon, Cakewalk Entertainment

Andrea Koppel - October 19, 2018

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George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, Leon pioneered a new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof.  Today he carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.

48: Social Media Marketing 101 w/ Hope Greenberg, co-Founder of Soapbox Strategists

Andrea Koppel - October 18, 2018

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Hope Greenberg is the co-Founder of Soapbox Strategists a digital media agency that helps clients capture hearts (and dollars) in the online world.  But Hope’s journey to where she is today began in the analogue world. She spent nine years as the fashion director at Lucky Magazine, prior to which she was the fashion director at Self Magazine and an editor at Mirabella and Harper’s Bazaar. Most recently, Hope worked as an editorial, product, partnership, marketing and public relations consultant for established and emerging brands including Kate Spade, Joe Fresh, Target, Jennifer Fisher Jewelry, Kenneth Cole, Banana Republic and Shae NY.

47: From Mechanical Engineering Major to Tech Sales & Marketing at Rockwell Automation w/ Chris Luecke

Andrea Koppel - October 17, 2018

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Chris Luecke is a Sales & Marketing Account Manager at Rockwell Automation, and the host of Pubcast Worldwide podcast. When he graduated from Marquette University 2009 with a B.S. in Mechanical Engineering, Marketing was the farthest thing from his mind.  When he started college, Chris thought he wanted to be a roller coaster engineer, but eventually realized that being stuck behind a desk solving problems wasn’t quite what he wanted to do. After graduating, Chris spent a short time working with Anheuser-Busch helping them engineer their aluminum cans to be more efficient. But, after they were sold to a foreign company, Chris left AB and fell into a position at Rockwell Automation. Once there, he found his passion.

46: Sony Pictures Executive Becky D’Anna on Marketing Films

Andrea Koppel - October 16, 2018

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Becky D’Anna is the Executive Director of International Theatrical Promotions at Sony Pictures Entertainment and has been obsessed with movies since she was a child. By the time she was 15 she knew exactly what she wanted to do: market movies.  She figured her best bet was to go to a university in the Los Angeles area. So, she applied to USC and got in. During her studies in LA, Becky interned at two different film-related companies-- first, at a literary management company and then a film production company. While these were amazing opportunities that gave Becky the chance to experience many sides of the industry, she knew that her dream was still to market movies.

45: Geico’s Cavemen & Skittles w/ Advertising & Marketing Executive Jonathan Sackett, Allscope

Andrea Koppel - October 15, 2018

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Jonathan Sackett is the President & CCO of Allscope media and communications.  He attended the University of Minnesota where he majored in Marketing and Public Relations and minored in Psychology-- and was one of those lucky people who knew from the start that breaking into advertising was his professional dream. He took a brief detour when he went to law school for a year, but  --at the end of the day-- advertising was his calling and that’s what he has continued to pursue. He’s been an executive at some of the top Ad and Marketing agencies in the world including: Ogilvy, DDB and Arnold Worldwide. And he’s worked on advertising campaigns for marquee products and companies: Skittles, GEICO, and Mars Wrigley. Needless to say, Jonathan loved and thrived in his career from the very beginning. But that’s not to say his stellar career didn’t hit a bump or two along the way.  Want to know the ins and outs of the advertising and marketing world and why Jonathan loves it so much? Press Play!

18: How Teenagers Can Start Their Own Businesses w/ Michael & Marc Guberti

Andrea Koppel - September 3, 2018

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Entrepreneurs and digital marketing experts Michael and Marc Guberti have been driven to achieve their dreams since they were teenagers.  Now, as successful young men, they hope to spread their message: Age is NOT a limit to success. Michael is a social media strategist and the founder of SmartBizPeople a full-service digital marketing agency, who just graduated from the Fordham University Gabelli School of Business in May 2018 with a degree in Marketing. While his brother, Marc who is 20-year old has just started his junior year at Fordham’s Gabelli School of Business majoring in Finance.

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