George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, Leon pioneered a new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof. Today he carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.
Hope Greenberg is the co-Founder of Soapbox Strategists a digital media agency that helps clients capture hearts (and dollars) in the online world. But Hope’s journey to where she is today began in the analogue world. She spent nine years as the fashion director at Lucky Magazine, prior to which she was the fashion director at Self Magazine and an editor at Mirabella and Harper’s Bazaar. Most recently, Hope worked as an editorial, product, partnership, marketing and public relations consultant for established and emerging brands including Kate Spade, Joe Fresh, Target, Jennifer Fisher Jewelry, Kenneth Cole, Banana Republic and Shae NY.
Chris Luecke is a Sales & Marketing Account Manager at Rockwell Automation, and the host of Pubcast Worldwide podcast. When he graduated from Marquette University 2009 with a B.S. in Mechanical Engineering, Marketing was the farthest thing from his mind. When he started college, Chris thought he wanted to be a roller coaster engineer, but eventually realized that being stuck behind a desk solving problems wasn’t quite what he wanted to do. After graduating, Chris spent a short time working with Anheuser-Busch helping them engineer their aluminum cans to be more efficient. But, after they were sold to a foreign company, Chris left AB and fell into a position at Rockwell Automation. Once there, he found his passion.
Becky D’Anna is the Executive Director of International Theatrical Promotions at Sony Pictures Entertainment and has been obsessed with movies since she was a child. By the time she was 15 she knew exactly what she wanted to do: market movies. She figured her best bet was to go to a university in the Los Angeles area. So, she applied to USC and got in. During her studies in LA, Becky interned at two different film-related companies-- first, at a literary management company and then a film production company. While these were amazing opportunities that gave Becky the chance to experience many sides of the industry, she knew that her dream was still to market movies.
Jonathan Sackett is the President & CCO of Allscope media and communications. He attended the University of Minnesota where he majored in Marketing and Public Relations and minored in Psychology-- and was one of those lucky people who knew from the start that breaking into advertising was his professional dream. He took a brief detour when he went to law school for a year, but --at the end of the day-- advertising was his calling and that’s what he has continued to pursue. He’s been an executive at some of the top Ad and Marketing agencies in the world including: Ogilvy, DDB and Arnold Worldwide. And he’s worked on advertising campaigns for marquee products and companies: Skittles, GEICO, and Mars Wrigley. Needless to say, Jonathan loved and thrived in his career from the very beginning. But that’s not to say his stellar career didn’t hit a bump or two along the way. Want to know the ins and outs of the advertising and marketing world and why Jonathan loves it so much? Press Play!
Brian Solis left college before graduating so that he could pursue his passion. He had always been interested in technological advancements and their influence over both businesses and individuals, so he decided to combine them into one job description. Brian is a Digital Analyst and Digital Anthropologist. He studies the trajectory of disruptive technologies and evaluates how they will affect humans and their businesses. He has written numerous books on the subject-- most recently X: The Experience When Business Meets Design-- as he hopes to spread the word to the public about the future of tech.