Eric Porterfield is the Consumer Communications Manager for Social Good at Facebook. He joined the social media giant after spending seven years at the United Nations Foundation where he most recently worked as the Senior Communications Director, supporting communications across global issues, partnerships and events. During his time at the UN Foundation he built a journalism fellowship program that took hundreds of journalists to see the work of the UN firsthand and was seconded to the World Health Organization to support the WHO’s response to the Ebola outbreak in West Africa in 2014. Previously, Eric worked as a Senior Communications Officer for International Services at the American Red Cross, overseeing communications and outreach for major emergencies including the 2010 Haiti earthquake. He was seconded to the International Federation of Red Cross and Red Crescent Societies in Geneva and Kuala Lumpur to support responses to several natural disasters. Prior to joining the Red Cross, he worked for Good Morning America at ABC News.
Jose Castaneda is the Communications Manager for the Information Technology Industry Council (ITI) the trade association for the high tech sector -- from hardware to software to services -- representing the most innovative technology brands in the world. In this role Jose drafts blog posts for ITI’s policy teams, manages media relations with reporters and leads ITI’s social media efforts. It’s not what he thought he’d be doing when he graduated from the University of Florida, in May 2015, with a double major in Economics and Political Science. However, fortunately for Jose, it’s a job that plays to his strengths: lots of writing, networking and public speaking. Prior to joining ITI, Jose had several internships which helped to position him for the entry-level communications job that got his foot in the door at ITI as a Communications Associate. Jose’s internships included working at the PR giant Edelman, at Hamilton Place Strategies (HPS) as a Public Affairs intern and at AT&T as a Federal and National Public Affairs intern. Tune in to this episode of T4C to learn how Jose leveraged internships until he finally landed a full-time paying gig.
Lenny Stern is a founding partner of creative marketing communication agency SS+K, the advertising agency that created the youth campaigns for the Barack Obama presidential campaigns of 2008 and 2012. Lenny grew up in Queens, NY and started his career in the competitive, zero-sum world of politics. His background instilled in him a unique approach he still uses today: Define yourself. Define who you're for. Define the competition. Define the stakes. Engage, don't simply communicate! As one of the co-founders of SS+K, his passion is developing creative solutions to guide organizations through moments of change and challenge--whether it’s re-establishing iconic brands, launching new ones, helping insurgents disrupt an existing category or helping organizations stand for important issues. Lenny has guided relaunches of brands like Delta, Wells Fargo, Pfizer, Time Warner Cable, Travelers, Comcast and GM, while his work creating new brands for TiVO, Chevy Volt, Fresh Direct, Honest Tea, Kraft MiO and Jet.com has helped numerous Davids go up against category Goliaths in tough competitive markets. Lenny, a self-proclaimed recovering lawyer, has been a visiting professor at Yale School of Management and Duke University, and sits as a National Board member of Communities in Schools (CIS), the nation's largest and most effective dropout prevention organization.
Dr. Alan Rosenblatt is a political and digital strategist, researcher and professor and probably the most social media-savvy non-millennial you’ve ever met. He is currently a Principal at turner4D and the Director of Digital Research at Lake Research Partners, where he uses his social media expertise to assist Democratic and progressive campaigns. Alan’s goal is to show people not just how to work social media, but how to use it strategically to build an engaged audience and influence changemakers. After graduating from Tufts with a B.A. in Political Science and Philosophy, Alan continued his studies in political science, earning an M.A. at Boston College and his Ph.D. at American University in the field. He began his work in digital strategizing and analysis back in 1995, when he created and taught one of the first-ever classes on the politics of cyberspace at George Mason University. Since then, he’s held many jobs relating to his research, teaching at the college level, running political blogs, and creating social media strategies. He says he is active on just about every social media platform that exists, so you’ll have an easy time finding him on Twitter at @Dr.Digipol.
Sree Sreenivasan is the co-founder of Digimentors, a digital consultancy working with some of the world’s most important brands to get them smarter and better on social and digital. But this wasn’t the field Sree started out in when he graduated from St. Stephen’s College in India in 1991 with a B.A. in History. After dreaming of becoming a journalist since he was 12, Sree started his career by living out his childhood dream. He wrote for The New York Times, reported for NBC and WABC TV, and even helped found the site DNAinfo.com. Eventually, Sree moved into academia and began to teach and mentor students at the Columbia School of Journalism where he worked for 20 years as a professor and then Dean of Student Affairs. It was while he was teaching at Columbia that Sree identified the digital revolution that was underway and started dedicating his energy and smarts to becoming a thought leader on the digital world. In August 2013, he was hired at the Metropolitan Museum of Art (The Met) as its first Chief Digital Officer. Then one day in June 2016 he was suddenly fired. But rather than hiding this fact, Sree took to social media and asked his followers for their help in finding his next job! He heard back from over a thousand people with their suggestions. With all of this experience, and his many successes, Sree Sreenivasan has some amazing stories and tips to share! Press play on this episode and get ready to learn a ton about how to use the digital world to your advantage.
Jose Castaneda is the Communications Manager for the Information Technology Industry Council (ITI) the trade association for the high tech sector -- from hardware to software to services -- representing the most innovative technology brands in the world. In this role Jose drafts blog posts for ITI’s policy teams, manages media relations with reporters and leads ITI’s social media efforts. It’s not what he thought he’d be doing when he graduated from the University of Florida, in May 2015, with a double major in Economics and Political Science, but fortunately for Jose, it’s a job that plays to his strengths: lots of writing, networking and public speaking.