Education
College of London
B.S., Forensic Psychology
Podcasts
37:45268: What Marketing Automation Is All About w/ Kenda Macdonald, Automation Ninjas [Main T4C episode]
Kenda Macdonald is the founder and CEO of Automation Ninjas, a marketing automation company based in the U.K. that blends marketing with buyer psychology to create a new approach to marketing and advertising for businesses. Kenda founded her company in 2014 and has an academic background in Forensic Psychology, studying..
Career Path
Interview Highlights
“If you’re looking to break into anything in marketing automation, having the skillset of being able to understand data puts you way ahead of everyone else.”
Best Career Advice
“Everything takes twice as long as you think it will take.”
Career Challenge
“When we just started earning a little bit of money, we were trying to figure out how to run company, and I got probably the nastiest email I will ever get in my life saying that I owed [my boss] money for various different reasons. And I’ve been so handpicked by this man. I’d been so bullied by this man that I felt really broken.”
Skills
Customer Service, Business strategy, Business Development, Project Management, Strategic Planning, Online Marketing, Account Management, Program Management, Strategy, Entrepreneurship, Team Leadership, Management
Professional Interests
Bill Gates, Gary Vaynerchuk, Satya Nadella, Google, Harvard Business Review, University of Bristol, First Friday Beers In Glasgow,
Business Support Network UK, PROACTIVE ACCOUNTANTS, Birkbeck, University of London
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