University of Minnesota
Marketing and PR with a minor in Psychology
45: Geico’s Cavemen & Skittles With Advertising & Marketing Jonathan Sackett, Allscope [Main T4C Episode]
Jonathan Sackett is the President & CCO of Allscope* media and communications. He attended the University of Minnesota where he majored in Marketing and Public Relations and minored in Psychology-- and was one of those lucky people who knew from the start that breaking into advertising was his professional dream...
“I think if everybody’s coming at a problem from a different perspective, as we’re surrounding that problem, it makes everybody in that room better.”
Best Career Advice
From a young age, Jonathan’s parents told him, “Get up early and work hard everyday.” One of his old bosses from The Martin Agency added on to that wisdom. He’d ask Jonathon, “Hey, what’s the prize? What’s the goal? What are we here for?” So have a strong work ethic coupled with a clear purpose.
“I’m handling one of their biggest accounts, which at the time was Purdue Farms. Maybe it was partially my fault. I’m a little bit cocky and I’ve got my own ways of doing things. I never asked for permission. I just do it. They came in and they said this just really isn’t working out, and it really 100% caught me off guard because I thought I was friends with everybody there, but the management didn’t care. So they gave me a choice. They said, you can either leave or we’ll demote you.”
Advertising, Digital Marketing, Integrated Marketing, Social Media, Marketing Strategy, Online Marketing, Entrepreneurship, Brand Architecture, Online Advertising, Management Consulting, Web Analytics, Public Speaking, Leadership, Creative Direction
Richard Edelman, Dhivya Suryadevara, Oprah Winfrey, Sony Pictures Entertainment, Nestlé Purina North America, Target, Tik Tok Marketing, Linked-In For Leaders, JD Communications Job Flash, United States Military Academy Preparatory School, UNSW