Education
University of Bath
B.S. Business Administration
2011Podcasts
42:41775: What the Chief Growth Officer Does at a Digital Agency With Siji Onabanjo, Cyber-Duck [Main T4C Episode]
Siji Onabanjo is the chief growth officer at Cyber-Duck, a digital transformation agency in London. He leads the client services, new business and marketing departments as well as guiding the overall strategic direction of the agency. Over the years, Siji has won many accolades including: Account Handler of the Year..
Career Path
Interview Highlights
“The challenge excites me. I could go somewhere else to get that same experience, but I can also do that somewhere where I feel trusted in what I’m doing. I’ve kind of built the team around me and I still don’t think to this day that the agency has reached it’s full potential, which is why I’m still here for that journey.”
Best Career Advice
“I would say a network builds, build those connections with people outside of work.”
Career Challenge
“I didn’t know about [managing]. I never even had enough managers to know what a good manager is and what a bad manager is. I think my initial reaction is, as a manager and how I interacted with people and my team could have been better. I think that I’m looking back at some of the people I’ve managed over the years and I feel it as some, you have a potential, but didn’t fill that potential outside of it and feel my management style could’ve helped them reach further.”
Skills
Online Marketing, Strategy, Project Management, Business Development, E-Commerce, SEO, Social Media Marketing
Professional Interests
University of Bath, WPP, Black Lives Matter, Digital Diversity, UK Sport
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