848: What It Means to Do Category Design in Marketing With Christopher Lochhead, Category Pirates [Main T4C Episode]
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create..
“The natural state of being for human beings is highly energetic, highly generative, and highly creative.”
Best Career Advice
“Even if you’re not going to start a company … be entrepreneurial. The most natural state for a human being is a state of creation.”
“You can’t be the legend without being a loser. And I’ve had massive, horrible public failures. My first business was a failure and I’ve had many since then.”
Marketing, Communication, Writing
Entrepreneurship, Creativity, Leadership