Education

Georgetown University

Bachelor’s, Marketing

Podcasts

32:51

48: Social Media Marketing 101 With Hope Greenberg, co-Founder of Soapbox Strategists [Main T4C Episode]

Hope Greenberg is the co-Founder of Soapbox Strategists a digital media agency that helps clients capture hearts (and dollars) in the online world. But Hope’s journey to where she is today began in the analog world. She spent nine years as the fashion director at Lucky Magazine, prior to which..

23:40

139: How to Break Into Digital Media & Why Storytelling Matters w/ Hope Greenberg, Soapbox Strategists [Espresso Shots]

Career Path

Interview Highlights

“I went from being the director of a department to going all the way back. I left and decided to become a freelance stylist. And that involved me going back and being an assistant.”

Best Career Advice

“Treat everyone you meet, every situation, with respect, and really think through how you’re treating people and the impression that you’re leaving.”

Career Challenge

“We had a client who wanted a total website redesign. And it was the first time in our business that we were going from the ground up, not just refreshing somebody’s website but really starting all over. And I don’t think that I realized what that entailed. And we really got into a hole. We hired a website designer to work with us and put this whole thing together, and it wasn’t good. It was so scary because a lot of money had been spent. I knew it wasn’t good. They didn’t like it. And they were not going to give us a lot of money to fix it. We had to fix it but without them spending a lot more money, and it produced the most anxiety in almost any moment in my career.”

Skills

Fashion, Blogging, Social Media, Public Relations, Styling, Marketing, Social Media Marketing, Brand Development, Trend Analysis, Sales, Merchandising, Luxury Goods, Retail, Visual Merchandising, Editing, Illustration, Fashion Marketing

Professional Interests

Soapbox Strategists, NY Luxury Design Fair, Architectural Digest Design Show, Digital Storytellers, Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals