David Placek
President & Founder
Lexicon® Branding, Inc
Education
University of California, Los Angeles
B.A., Political Science
1974The George Washington University
Master's, International Affairs
1976Stanford University Graduate School of Business
A.M.P.,
2013Podcasts
29:48236: What It’s Like to Build Iconic Global Brands w/ David Placek, Lexicon Branding [Main T4C episode]
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over..
03:38Career Path
Interview Highlights
“I feel very fortunate that I managed to connect different dots along the way to get different educational experiences and meet different people.”
Best Career Advice
“For the next year, listen to your boss, do what you’re told and keep quiet. After a year you can start talking. But for right now, just observe and learn.”
Career Challenge
“I started Lexicon. It was just me. So overhead wasn’t that much, but as you grow and you take on overhead, you do have these financial challenges. In 2001, and then flowing into 2002, when the.com boom ended, probably 70% of our business was in the Silicon Valley. So I had to really go to the bank, get loans.”
Skills
Strategy, Brand Architecture, Integrated Marketing, Brand Development, Advertising, Customer Insight, Digital Marketing, Product Naming, Creative Direction, Brand Equity, Positioning
Professional Interests
Michael Moritz, Tony Robbins, David Sable, Intel Corporation, Stanford University Graduate School of Business, The New York Times, Silicon Valley Venture Community, Leadership Think Tank, The George Washington University, Harvard Business School
