Larry Cohen
Founder & CEO
Axis Promotions
Education
Duke University
B.A., Political Science
1985University of Pennsylvania Carey Law School
J.D., Law
1989Podcasts
29:4476: What It’s Like to Lead Promotional Products Marketing w/ Larry Cohen, CEO of Axis Promotions [Main T4C episode]
Larry Cohen is the Founder and CEO of Axis Promotions, a full-service marketing agency, based in New York City, focused on brand development in the promotional products marketplace. Larry started Axis Promotions in 1992 at his kitchen table, after he saw a need for disposable binoculars for the NBA, and..
Career Path
Interview Highlights
“For people to be successful in this industry, I think they need to have competence. You need to have attention to detail, you need to be curious about product and about ideas and be willing to put yourself out of your comfort zone.”
Best Career Advice
“Seek out mentors… and mentoring can go two directions.”
Career Challenge
“I went from making a really frothy salary as an attorney to making 0, risky time in a life but I didn’t have kids. And at that point, I was married and had a wife who was supportive. But when you’re sitting there every day by yourself trying to figure it out, there’s a lot of low moments in those periods. So it’s just part of the journey and it’s part of the continuum.”
Skills
Corporate Gifts, Marketing Strategy, Marketing, E-commerce, New Business Development, Sales, Social Media, Account Management, Leadership, Marketing Communications, Creative Direction
Professional Interests
Shane Snow, Colin Shaw, Dan Ariely, JPMorgan Chase & Co., American Express, Harvard Business Review, HALO Ideas, DukeNY, Brand Activation: Cutting Through The Clutter, University of Pennsylvania Carey Law School, General Assembly, Duke University
