Podcast

Steve Blank is a serial entrepreneur and the godfather of the ‘lean startup’ methodology.  In 2013, Forbes listed Steve as one of the 30 most influential people in tech. Later that same year, Steve went on to win the 2013 Silicon Valley Visionary Forum award, and a few weeks later was also honored with the 2013 Northern California Environmental Leadership award.
Dan Moran, president and founder of Concierge Diamonds in Los Angeles, comes from a family of diamond experts: his parents were diamond dealers in NYC's famous diamond district for 30 years and his great uncle was a founder of the Israeli Diamond Exchange.  Dan initially resisted jumping into the family business and originally planned to work in biological engineering, but spent the years after graduating college as a serial entrepreneur in such diverse industries as computer software, online games, and merchant services.
Dr. Jean Wright is Chief Innovation Officer at Atrium Health, the second largest public healthcare system in the United States. As Chief Innovation Officer, Dr Wright focuses on working with teams to raise the bar for patient care and population health through human-centered design, business development and novel medical technologies.
Caroline Muggia is an Associate Product Marketing Manager at Oscar Health, a New York City-based technology-focused health insurance company founded in 2012.  Oscar delivers in the health insurance industry through telemedicine, healthcare focused technology interfaces and transparent claims pricing systems. Caroline previously worked as an Editorial Assistant at the lifestyle media brand mindbodygreen.
Dr. Jean Wright is Chief Innovation Officer at Atrium Health, the second largest public healthcare system in the United States. As Chief Innovation Officer, Dr Wright focuses on working with teams to raise the bar for patient care and population health through human-centered design, business development and novel medical technologies.
Caroline Muggia is an Associate Product Marketing Manager at Oscar Health, a New York City-based technology-focused health insurance company founded in 2012.  Oscar delivers in the health insurance industry through telemedicine, healthcare focused technology interfaces and transparent claims pricing systems.
Dr. Jean Wright is Chief Innovation Officer at Atrium Health, the second largest public healthcare system in the United States. As Chief Innovation Officer, Dr Wright focuses on working with teams to raise the bar for patient care and population health through human-centered design, business development and novel medical technologies.
Joe Yonan is the Food and Dining editor of The Washington Post, supervising all food coverage in the features department.  He writes The Post’s Weeknight Vegetarian column and for five years wrote the Cooking for One column, both of which have won honors from the Association of Food Journalists.
Nick Freshman is the founder of Mothersauce Partners, a venture capital funded ecosystem for the food and beverage industry.  Mothersauce Partners aggressively shortens the traditional timeline to achieve profit for food and drink concepts by bringing to bear experience, connections and a suite of services that is largely absent in investing.
Joe Yonan is the Food and Dining editor of The Washington Post, supervising all food coverage in the features department.  He writes The Post’s Weeknight Vegetarian column and for five years wrote the Cooking for One column, both of which have won honors from the Association of Food Journalists.
Nick Freshman is the founder of Mothersauce Partners, a venture capital funded ecosystem for the food and beverage industry.  Mothersauce Partners aggressively shortens the traditional timeline to achieve profit for food and drink concepts by bringing to bear experience, connections and a suite of services that is largely absent in investing.
Joe Yonan is the Food and Dining editor of The Washington Post, supervising all food coverage in the features department.  He writes The Post’s Weeknight Vegetarian column and for five years wrote the Cooking for One column, both of which have won honors from the Association of Food Journalists.
Patrick Curtis is the CEO, founder and chief monkey at Wall Street Oasis, an online platform with over 700,000 members to help college students and grad students start and build their careers in finance. In the years since it launched a decade ago, Wall Street Oasis has become the one-stop-shop resource for finance and business reports, courses and a range of other services racking up a whopping 4 million page views and 2 million posts.
Adam Roseman, CEO of Steady, works with a passionate team to help millions of Americans realize their income potential in a changing work environment. Founded in the summer of 2017 by Adam and two other men, the Steady app allows people to find jobs fast, seek financial advice and save money with deals on everything from healthcare plans to tax help.
Patrick Curtis is the CEO, founder and chief monkey at Wall Street Oasis, an online platform with over 700,000 members to help college students and grad students start and build their careers in finance. In the years since it launched a decade ago, Wall Street Oasis has become the one-stop-shop resource for finance and business reports, courses and a range of other services racking up a whopping 4 million page views and 2 million posts.
Adam Roseman, CEO of Steady, works with a passionate team to help millions of Americans realize their income potential in a changing work environment. Founded in the summer of 2017 by Adam and two other men, the Steady app allows people to find jobs fast, seek financial advice and save money with deals on everything from healthcare plans to tax help.
Patrick Curtis is the CEO, founder and chief monkey at Wall Street Oasis, an online platform with over 700,000 members to help college students and grad students start and build their careers in finance. In the years since it launched a decade ago, Wall Street Oasis has become the one-stop-shop resource for finance and business reports, courses and a range of other services racking up a whopping 4 million page views and 2 million posts.
Adam Winkler is an author, editor and a law professor at the University of California, Los Angeles who specializes in the Supreme Court, constitutional law and gun policy. Winkler’s most recent published book We the Corporations: How American Businesses Won Their Civil Rights (2018) received the Scribes Book Award and was a finalist for the National Book Award for Nonfiction, National Book Critics Circle Award, the California Book Award, and the American Bar Association Silver Gavel Award.
Jonathan Sichel is the General Manager of Content Acquisitions and Operations at Discovery Inc, where he oversees 18 different lifestyle networks and manages 11 different brands.   This includes everything from HD TV to the Food Network to Animal Planet and the Travel channel. Jonathan began working at Discovery Communications in 2002 as vice president of business affairs.
Adam Winkler is an author, editor and a law professor at the University of California, Los Angeles who specializes in the Supreme Court, constitutional law and gun policy. Winkler’s most recent published book We the Corporations: How American Businesses Won Their Civil Rights (2018) received the Scribes Book Award and was a finalist for the National Book Award for Nonfiction, National Book Critics Circle Award, the California Book Award, and the American Bar Association Silver Gavel Award.
Jonathan Sichel is the General Manager of Content Acquisitions and Operations at Discovery Inc, where he oversees 18 different lifestyle networks and manages 11 different brands.   This includes everything from HD TV to the Food Network to Animal Planet and the Travel channel.
Adam Winkler is an author, editor and a law professor at the University of California, Los Angeles who specializes in the Supreme Court, constitutional law and gun policy. Winkler’s most recent published book We the Corporations: How American Businesses Won Their Civil Rights (2018) received the Scribes Book Award and was a finalist for the National Book Award for Nonfiction, National Book Critics Circle Award, the California Book Award, and the American Bar Association Silver Gavel Award.
Jonathan Sichel is the General Manager of Content Acquisitions and Operations at Discovery Inc, where he oversees 18 different lifestyle networks and manages 11 different brands.   This includes everything from HD TV to the Food Network to Animal Planet and the Travel channel.
Adam Winkler is an author, editor and a law professor at the University of California, Los Angeles who specializes in the Supreme Court, constitutional law and gun policy. Winkler’s most recent published book We the Corporations: How American Businesses Won Their Civil Rights (2018) received the Scribes Book Award and was a finalist for the National Book Award for Nonfiction, National Book Critics Circle Award, the California Book Award, and the American Bar Association Silver Gavel Award.
Mo Rocca is a humorist, journalist and an actor. He is currently a correspondent for CBS Sunday Morning, as well as the host for CBS’s series The Henry Ford’s Innovation Nation. In January of 2019, Mo’s podcast Mobituaries debuted as a joint venture between CBS News and Simon and Schuster.
George Anders is a senior editor at large at LinkedIn. He’s authored five business books including the New York Times bestseller Perfect Enough: Carly Fiorina and the Reinvention of Hewlett Packard, and most recently You Can Do Anything: The Surprising Power of a “Useless” Liberal Arts Degree.
George Anders is a senior editor at large at LinkedIn. He’s authored five business books including the New York Times bestseller Perfect Enough: Carly Fiorina and the Reinvention of Hewlett Packard, and most recently You Can Do Anything: The Surprising Power of a “Useless” Liberal Arts Degree.
Mo Rocca is a humorist, journalist and an actor. He is currently a correspondent for CBS Sunday Morning, as well as the host for CBS’s series The Henry Ford’s Innovation Nation. In January of 2019, Mo’s podcast Mobituaries debuted as a joint venture between CBS News and Simon and Schuster.
George Anders is a senior editor at large at LinkedIn. He’s authored five business books including the New York Times bestseller Perfect Enough: Carly Fiorina and the Reinvention of Hewlett Packard, and most recently You Can Do Anything: The Surprising Power of a “Useless” Liberal Arts Degree.
Mo Rocca is a humorist, journalist and an actor. He is currently a correspondent for CBS Sunday Morning, as well as the host for CBS’s series The Henry Ford’s Innovation Nation. In January of 2019, Rocca’s podcast Mobituaries debuted as a joint venture between CBS News and Simon and Schuster.
Larry Hanauer is the vice president for policy at the Intelligence and National Security Association, a nonpartisan and nonprofit association that works to identify and develop solutions to national security issues. Prior to his hiring at INSA in 2016, Larry was a senior international policy analyst at the RAND Corporation, where his research focused on foreign policy and national security, particularly in the Middle East and Africa.
Peter Newell is a retired US Army colonel of 32 years and a nationally recognized innovation expert whose work is changing how the government and companies compete and drive growth. He is the founder and CEO of BMNT, an innovation consultancy and early stage technology incubator that works with national security organizations to rapidly solve challenging problems.
Pete Newell is a retired US Army colonel of 32 years and a nationally recognized innovation expert whose work is changing how the government and companies compete and drive growth. He is the founder and CEO of BMNT, an innovation consultancy and early stage technology incubator that works with national security organizations to rapidly solve challenging problems.
Episode #300 is a super special mashup of some of our favorite T4C episodes -- as of October 2019 -- focused on helping you achieve optimum physical and mental health. 
Larry Hanauer is the vice president for policy at the Intelligence and National Security Association, a nonpartisan and nonprofit association that works to identify and develop solutions to national security issues. Prior to his hiring at INSA in 2016, Larry was a senior international policy analyst at the RAND Corporation, where his research focused on foreign policy and national security, particularly in the Middle East and Africa.
Peter Newell is a retired US Army colonel of 32 years and a nationally recognized innovation expert whose work is changing how the government and companies compete and drive growth. He is the founder and CEO of BMNT, an innovation consultancy and early stage technology incubator that works with national security organizations to rapidly solve challenging problems.
Michael Kay is the Emmy Award-winning Yankees play-by-play announcer for the YES Network who also hosts the YES network's CenterStage series. The 2019 season was his 28th year broadcasting Yankees baseball: the first 10 years on radio, the latter 18 on YES. 
Eve Rosenbaum is the Manager of International Scouting for the 2017 World Series Champion Houston Astros.  It’s a dream come true for this baseball lover who played ball most of her life, including playing softball in college. Shortly after graduating, her childhood dream came true. 
Eve Rosenbaum is the Manager of International Scouting for the 2017 World Series Champion Houston Astros.  It’s a dream come true for this baseball lover who played ball most of her life, including playing softball in college. Shortly after graduating, her childhood dream came true. 
Michael Kay is the Emmy Award-winning Yankees play-by-play announcer for the YES Network who also hosts the YES network's CenterStage series. The 2019 season was his 28th year broadcasting Yankees baseball: the first 10 years on radio, the latter 18 on YES. 
Michael Kay is the Emmy Award-winning Yankees play-by-play announcer for the YES Network who also hosts the YES network's CenterStage series. The 2019 season was his 28th year broadcasting Yankees baseball: the first 10 years on radio, the latter 18 on YES. 
Eve Rosenbaum is the Manager of International Scouting for the 2017 World Series Champion Houston Astros.  It’s a dream come true for this baseball lover who played ball most of her life, including playing softball in college. Shortly after graduating, her childhood dream came true.  Today, Eve scouts baseball stars around the world, frequently traveling to Colombia and the Dominican Republic to watch up and coming international teenagers test their baseball chops.
Michael Kay is the Emmy Award-winning Yankees play-by-play announcer for the YES Network who also hosts the YES network's CenterStage series. The 2019 season was his 28th year broadcasting Yankees baseball: the first 10 years on radio, the latter 18 on YES.
Josh Adler, founding CEO of Sourcewater, is a successful entrepreneur, angel investor and veteran dealmaker. Josh has founded energy, real estate, medical technology and Internet companies. He served under President George W. Bush as a senior U.S. Economic policy official and the Chief Speechwriter to the United States Treasury Secretaries Paul O’Neill and John Snow from 2002 to 2003.
Josh Adler, founding CEO of Sourcewater, is a successful entrepreneur, angel investor and veteran dealmaker. Josh has founded energy, real estate, medical technology and Internet companies. He served under President George W. Bush as a senior U.S. Economic policy official and the Chief Speechwriter to the United States Treasury Secretaries Paul O’Neill and John Snow from 2002 to 2003.
Phil Villagomez is the Business Development Operations Manager at Shell New Energies. In this role, Phil is responsible for managing the Solar Opportunity Pipeline which includes identifying green fields, co-development, and platform identification for Shells global renewable energy portfolio.
Josh Adler, founding CEO of Sourcewater, is a successful entrepreneur, angel investor and veteran dealmaker. Josh has founded energy, real estate, medical technology and Internet companies. He served under President George W. Bush as a senior U.S. Economic policy official and the Chief Speechwriter to the United States Treasury Secretaries Paul O’Neill and John Snow from 2002 to 2003.
Phil Villagomez is the Business Development Operations Manager at Shell New Energies. In this role, Phil is responsible for managing the Solar Opportunity Pipeline which includes identifying green fields, co-development, and platform identification for Shells Global Renewable Energy Portfolio.
Phil Villagomez is the Business Development Operations Manager at Shell New Energies. In this role, Phil is responsible for managing the Solar Opportunity Pipeline which includes identifying green fields, co-development, and platform identification for Shell's Global Renewable Energy Portfolio.
Marion Abrams is the producer and videographer for the Spartan Up Podcast, which she co-created with Spartan Race CEO, Joe De Sena. As Marion explains, the Spartan brand is more than just an obstacle race, and their six-weekly podcast shows are designed to supplement their racer’s mind and body training.
Marion Abrams is the producer and videographer for the Spartan Up Podcast, which she co-created with Spartan Race CEO, Joe De Sena. As Marion explains, the Spartan brand is more than just an obstacle race, and their six-weekly podcast shows are designed to supplement their racer’s mind and body training.
Samson Styles is a filmmaker, documentarian and co-founder of JayCity Enterprise a production company which develops content for digital and linear platforms.   His most recent documentary KILLING BEEF: Gun Violence in the Black Community has won Best Documentary at film festivals and has been picked up by REVOLT TV.
Marion Abrams is the producer and videographer for the Spartan Up Podcast, which she co-created with Spartan Race CEO, Joe De Sena. As Marion explains, the Spartan brand is more than just an obstacle race, and their six-weekly podcast shows are designed to supplement their racer’s mind and body training.
Marion Abrams is the producer and videographer for the Spartan Up Podcast, which she co-created with Spartan Race CEO, Joe De Sena. As Marion explains, the Spartan brand is more than just an obstacle race, and their six-weekly podcast shows are designed to supplement their racer’s mind and body training.
Samson Styles is a filmmaker, documentarian and co-founder of JayCity Enterprise a production company which develops content for digital and linear platforms.   His most recent documentary KILLING BEEF: Gun Violence in the Black Community has won Best Documentary at film festivals and has been picked up by REVOLT TV.
Samson Styles is a filmmaker, documentarian and co-founder of JayCity Enterprise a production company which develops content for digital and linear platforms.   His most recent documentary KILLING BEEF: Gun Violence in the Black Community has won Best Documentary at film festivals and has been picked up by REVOLT TV.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being.
Dov Baron is a leadership and corporate cultural strategist who has twice been named by Inc. magazine as one of the Top 100 Leadership Speakers. Dov's personal story is incredibly inspiring, in particular, how he took the pain in his life -- emotional and physical -- to help him to 'level up' as a professional and a human being. 
Kenda Macdonald is the founder and CEO of Automation Ninjas, a marketing automation company based in the U.K. that blends marketing with buyer psychology to create a new approach to marketing and advertising for businesses.
Kenda Macdonald is the founder and CEO of Automation Ninjas, a marketing automation company based in the U.K. that blends marketing with buyer psychology to create a new approach to marketing and advertising for businesses.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits.
John DeDakis is a writing coach, educator, former journalist and award-winning author of five mystery/suspense novels including his latest Fake which features a young journalist, Lark Chadwick, who is a White House correspondent investigating the sudden death of the First Lady even as Lark, herself, is the victim of “fake news.” 
John DeDakis is a writing coach, educator, former journalist and award-winning author of five mystery/suspense novels including his latest Fake which features a young journalist, Lark Chadwick, who is a White House correspondent investigating the sudden death of the First Lady even as Lark, herself, is the victim of “fake news.” 
Sid Balman, author of Seventh Flag, due to be published in October 2019, is a former Pulitzer-nominated national security correspondent and specialist in behavior-change communications.
Sid Balman, author of Seventh Flag, due to be published in October 2019, is a former Pulitzer-nominated national security correspondent and specialist in behavior-change communications.
Sid Balman, author of Seventh Flag, due to be published in October 2019, is a former Pulitzer-nominated national security correspondent and specialist in behavior-change communications.
Sid Balman, author of Seventh Flag, due to be published in October 2019, is a former Pulitzer-nominated national security correspondent and specialist in behavior-change communications.
Nicki Mayo founded and runs the eponymous Nicki Mayo News, LLC. She is a self-described “multimedia maven” and is also a full-time communications strategist.
Nicki Mayo founded and runs the eponymous Nicki Mayo News, LLC. She is a self-described “multimedia maven” and is also a full-time communications strategist.
Arbi Derzakharian was the senior director of operations and post-production at IMAX, where he oversaw the supply chain and process involved in getting films, some produced by IMAX and others produced at different entertainment studios, into IMAX theatres.
Arbi Derzakharian was the senior director of operations and post-production at IMAX, where he oversaw the supply chain and process involved in getting films, some produced by IMAX and others produced at different entertainment studios, into IMAX theatres.
Dr. Aidyl Gonzalez-Serricchio, Science Co-Chair and director of STEAM at The Buckley School, earned her B.S. in Biology from Rensselaer Polytechnic Institute and then her Doctorate in Genetics from California Institute of Technology.
Dr. Aidyl Gonzalez-Serricchio, Science Co-Chair and director of STEAM at The Buckley School, earned her B.S. in Biology from Rensselaer Polytechnic Institute and then her Doctorate in Genetics from California Institute of Technology
John Katzman is an American entrepreneur and education evangelist.  He founded The Noodle Companies in 2012 with the mission of increasing transparency and efficiency across the education landscape and with the goal of lowering the cost of online college tuition. For almost 40 years, John has been a pioneer of innovation in the American educational system.
John Katzman is an American entrepreneur and education evangelist.  He founded The Noodle Companies in 2012 with the mission of increasing transparency and efficiency across the education landscape and with the goal of lowering the cost of online college tuition. For almost 40 years, John has been a pioneer of innovation in the American educational system.
John Katzman is an American entrepreneur and education evangelist.  He founded The Noodle Companies in 2012 with the mission of increasing transparency and efficiency across the education landscape and with the goal of lowering the cost of online college tuition. For almost 40 years, John has been a pioneer of innovation in the American educational system.
Larry Hanauer is the vice president for policy at the Intelligence and National Security Association, a nonpartisan and nonprofit association that works to identify and develop solutions to national security issues.
Larry Hanauer is the vice president for policy at the Intelligence and National Security Association, a nonpartisan and nonprofit association that works to identify and develop solutions to national security issues. Larry Hanauer is the vice president for policy at the Intelligence and National Security Association, a nonpartisan and nonprofit association that works to identify and develop solutions to national security issues.
Dr. Alexis Albion is the lead curator at the International Spy Museum in Washington, DC which reopened in a new building in May 2019.  In this role, Dr. Albion was responsible for conceptualizing the 5 main galleries of the museum and ensuring the content appealed to as wide an audience as possible
Dr. Alexis Albion is the lead curator at the International Spy Museum in Washington, DC which reopened in a new building in May 2019.  In this role, Dr. Albion was responsible for conceptualizing the 5 main galleries of the museum and ensuring the content appealed to as wide an audience as possible.
Dr. Alexis Albion is the lead curator at the International Spy Museum in Washington, DC which reopened in a new building in May 2019.  In this role, Dr. Albion was responsible for conceptualizing the 5 main galleries of the museum and ensuring the content appealed to as wide an audience as possible.
Dr. Alexis Albion is the lead curator at the International Spy Museum in Washington, DC which reopened in a new building in May 2019.  In this role, Dr. Albion was responsible for conceptualizing the 5 main galleries of the museum and ensuring the content appealed to as wide an audience as possible.
Dr. Alexis Albion is the lead curator at the International Spy Museum in Washington, DC which reopened in a new building in May 2019.  In this role, Dr. Albion was responsible for conceptualizing the 5 main galleries of the museum and ensuring the content appealed to as wide an audience as possible.
Liz Korfmacher is the head of marketing at Ziva Meditation, where she directs email, content and advertising strategy. In short, Liz is responsible for spreading Ziva far and wide. She worked to produce the national bestselling book launch of Stress Less, Accomplish More by Emily Fletcher. The book reached #7 on Amazon in its first week.
Liz Korfmacher is the head of marketing at Ziva Meditation, where she directs email, content and advertising strategy. In short, Liz is responsible for spreading Ziva far and wide. She worked to produce the national bestselling book launch of Stress Less, Accomplish More by Emily Fletcher. The book reached #7 on Amazon in its first week.
Liz Korfmacher is the head of marketing at Ziva Meditation, where she directs email, content and advertising strategy. In short, Liz is responsible for spreading Ziva far and wide. She worked to produce the national bestselling book launch of Stress Less, Accomplish More by Emily Fletcher. The book reached #7 on Amazon in its first week. Liz has also worked at Ziva as a consultant and marketing guru.
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients.

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