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Seth Goldman, co-founder of Honest Tea*, dipped his tea bag into the world of entrepreneurship when he started Honest Tea with one of his Yale Business School professors, Barry Nalebuff. That was way back in 1998 in the kitchen of Seth’s Bethesda, Maryland home. Today, 20 years later, Seth is a multi-millionaire and Honest Tea is owned by the Coca-Cola company and is sold nationwide in 170,000 retailers and is expanding globally…in Europe as Honest Coffee in Spain, a sparkling lemonade in Switzerland and a chocolate drink in Germany. Recently, Honest Tea released an Honest Sports Drink and various other new delicious options. Seth is also the Executive Chairman of the Board at Beyond Meat, a California-based company dedicated to making plant-based meat products taste, look and smell more like the real thing. While you might think all of this was Seth’s dream from the beginning when he was an undergrad at Harvard, it wasn’t. Seth was a Government, not a Business or Economics major.  And he started his young adult life after graduation pursuing his passion for social change through government, believing that was the way to popularize Fair Trade and organic foods. He soon discovered that that was not the path for him and that a social enterprise, like Honest Tea, was a quicker and more effective way to have greater impact. Press play on this HONEST & high-octane ‘caffeinated career conversation’.

*Seth left Honest Tea in November 2019. He is now the Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, and remains Chair of the Board at Beyond Meat.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE

  • How for-profit businesses vs. non-profits can have a greater social impact (6:39)
  • The health initiatives Honest Tea has started in the United States (7:40)
  • How optimism, relentless energy and passion grounded in a “mission” can be the rocket fuel your start-up or entrepreneurial venture needs to reach new heights! (11:23)
  • Why it’s important to regularly close your textbooks in college and pursue other interests (23:08)
  • What Fair Trade is and how you’re helping farmers and their communities when you purchase these kinds of products (21:57)
  • Why college is a good place to experiment with subjects and classes (like Poetry) you never paid attention to before (26:44)
  • Why relaxing every once in a while can help you center yourself and become more productive (31:53)
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