448: What It’s Like Being a Head Winemaker in Israel With Victor Schoenfeld, Golan Heights Winery [Main T4C Episode]
Victor Schoenfeld is the head winemaker at the Golan Heights Winery in Israel, the third largest winery in Israel. In the three decades he’s been at the winery, Victor has become a driving force in Israel’s emerging modern wine industry. Under his leadership, the winery has won numerous awards, including..
“The wine making is trying to decide how to pick the fruit, how to process the grapes, how to ferment the grapes, how to age the wine, and even bottle the wine that makes sense for the quality and character of the grapes.”
Best Career Advice
“When you find yourself in a hole, the first thing to do is to stop digging.”
“I think the toughest time in my career was when my vision and my boss — our visions diverged. For instance, there was a general manager who got very interested in expanding to the low end and wanted to become the powerhouse Israeli winery and conquer supermarket wines in Israel. And I didn’t think it made sense economically. I don’t think it made sense because that’s not our strong point. And the last two years of us working together were pretty tough.”
Golan Heights Winery