Education

Tufts University logo Tufts University

B.A., Psychology and Music

2001

Baruch College

M.B.A., Marketing

2008

Podcasts

34:35

878: What It’s Like to Be VP of Research & Insights With Jonathan Tesser, NYC & Company [Main T4C Episode]

Jonathan Tesser is the Vice President of Research and Insights at NYC & Company*, New York’s official tourist agency. His day job is to collect consumer data on domestic and international tourists to NYC so his company and member organizations can better market to them. But John’s passion lies in..

Career Path

Interview Highlights

“”Executives love numbers. That’s something to keep in mind. They want to see that you can back up what you’re saying while the executives with some sort of data, because that’s how executives think, it’s their bottom line.”

Best Career Advice

“You have to be able to take raw data and turn it into something that’s usable. So whether that’s SQL or Python, even just knowing a little bit of the language and learning how to do this as an entry-level person, that’s table stakes.”

Career Challenge

“I was laid off three times in a period of five that shattered my world view of jobs and work. I went from somebody who believes that organizations cared for me. My identity was my job, I’m tied up with what I do. And that was all shattered because of the fact that I was literally discarded from three organizations without a care in the world, metaphorical death … I have a personal brand that I have to make very clear with what my value as a person and as a worker. And I have to elicit that personal brand, no matter what I do … that has served me very well.”

Skills

Data Analytics, Consulting, Research

Professional Interests

Insights, Coaching, Teaching

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