George Leon
Founder & CEO
Cakewalk Entertainment
Education
University of the Pacific
Bachelor's,
1990Podcasts
30:2549: How to Build a Career in Movie Marketing With George Leon, Cakewalk Entertainment [Main T4C Episode]
George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in..
Career Path
Interview Highlights
“I knew it was a numbers game, and I was working at Kinko’s part time, so I printed out 3,000 resumes and I used their meter and sent out my resume to absolutely every single classified section, and I landed an assistant job within the entertainment industry.”
Best Career Advice
“You’re never going to advance on your own. You have to work with a team. Being able to lead a team is really what’s most important in career advancement.”
Career Challenge
“I was at a work event for a theatrical movie called ‘Christmas with the Kranks’ in New York city. And we had a bunch of partners and we took over Central Park, and I partied too much. I was having such a great time, I was with my friends. I just drank too much and I partied too much. And it got noticed in the paper and there was a story about it. And my bosses literally had to pull me over the next day and asked and were concerned was I taking this too serious and was I okay. It woke me up. I decided that it’s all fun and games. I could enjoy it as much as everybody else, but I’ve gotta be extremely careful and extremely responsible. I’m there to work and not always just to have fun.”
Skills
Marketing Strategy, Branded Entertainment, Entertainment Marketing, Licensing, Brand Management, Intellectual Property, Market Research, Social Media, Digital Media, Broadcast Television, Advertising, Press Releases, Creative Direction, Strategic Alliances
Professional Interests
Clarke Murphy, Sony Pictures Entertainment, MRM, HBO, University of the Pacific
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