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Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). Chris got into entrepreneurship at a young age because he was thrown out of school at 18 after failing most of his classes.  He was later diagnosed with dysgraphia and dyslexia. Chris is a self-described graduate of the School of Hard Knocks.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

  • Why profanity has become such an integral part of Chris’ identity (5:30)
  • Why Chris was kicked out of high school when he was 18 (8:00)
  • Why the arts were so important for Chris while he was still in school (18:08)
  • How entrepreneurship can be both a way “up” and a way “out” (23:25)
  • Why Chris rejected traditional marketing advice and carved out his own path (26:00)
  • How working as a member of the volunteer ski patrol helped Chris meet multiple mentors (34:43)
  • Why Chris thinks it’s important to be entrepreneurial, regardless of the career that you’re in or your age (40:07)
  • Why listening is such an important skill and what’s the most important question you should ask (52:18)
  • How to differentiate yourself (57:55)

 

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