663: How to Break Into Digital Marketing in Tech With Emily Hughes, Mobilize [Espresso Shots]

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Emily Hughes is Marketing Lead for Mobilize, an events management and volunteer recruitment platform designed to connect organizations and their supporters. Emily is a self-described Growth Marketing Specialist and Business Strategist. After graduating from college, she started her career as an Account Coordinator at PR firm Hager Sharp.  She then moved to American Express Publishing (now Meredith) where she started working in marketing as an assistant (later an associate) Marketing Manager and in audience development. Subsequently, Emily worked for Gwenyth Paltro’s Goop as the Director of Audience Development. She has also worked as a consultant as the Head of Social Media and Strategic Partnerships for FOND Group, the Head of Growth for The Helm and co-founded Loup Digital, where she also worked as an Audience Development Specialist. Emily received an undergraduate and graduate degree in Communications from Villanova University.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• What entry-level jobs to look out for in digital marketing (4:04)
• Why Emily looks to hire young people who are comfortable with data and numbers as well as someone who is creative and “scrappy” (5:32)
• Why you don’t have to be a math whiz to be in this field (6:50)
• Why you don’t have to major in marketing, PR or communications (7:34)
• What certificate programs Emily suggests includes FREE courses on Google Analytics, HubSpot and paid classes on General Assembly (9:22)
• What the best part of her job is (15:35)
• Emily’s two best pieces of career advice! (17:32)
• Why her job isn’t like Mad Men, how it may be closer to Silicon Valley, but how neither really accurately represent the field (22:09)
• If you want to learn more about what Emily does in her current job and how she built her career check out her main Time4Coffee episode #530
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