656: How to Break Into Creative Advertising at VaynerMedia With Steve Babcock, Chief Creative Officer, VaynerMedia [Espresso Shots]

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Steve Babcock is the Chief Creative Officer at VaynerMedia, the world famous marketing and communications agency founded by digital marketing guru, Gary Vaynerchuck.  Steve has also worn a variety of other hats during his career.  He started out as the ‘mailroom guy’ before moving up to become a copywriter and eventually to become the Executive Creative Director.  Steve has literally worked his way up to the top of the industry.  With over 20 years of experience in creative advertising, Steve has gained a lot of practical, hands-on expertise that includes: helping to create the Domino’s Pizza order trackers as well as working with household brands like Planters Peanuts, Meow Mix, Sunglass Hut, JCPenney, Applebee’s, Geek Squad and much more.  Steve graduated with a B.S. in Communications from the University of Utah. If you think you might be interested in the advertising field but aren’t sure what you’d be doing, you’re in the right place to learn. 

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• What entry-level jobs are available in advertising and why you need to first identify what aspect of advertising you’re most interested
• How to reconcile the requirement for work experience when applying for jobs when you think you don’t have any
• Why capitalizing on social media to showcase your skills might help you stand out
• Why empathy is super important in the workplace
• Why not having majored in marketing in college isn’t a deal breaker when entering into this industry
• Why and how you should “build your book”
• What life experiences are useful for someone starting out in this field
• What the best and worst parts are in this field and why you need to be a cheerful problem-solver to enjoy the work
• If you want to learn what Steve does in his current job and how he built his career please listen to Steve’s main T4C interview episode #185