Education

University of Pennsylvania

B.A., Intellectual History

1993

Podcasts

29:59

186: What It’s Like to Work at a Data-Driven Digital Marketing Firm w/ Rick Greenberg, Kepler Group [Main T4C episode]

Rick Greenberg is the CEO of Kepler Group, a tech- and analytics-driven digital agency delivering cross-channel impact for leading advertisers worldwide. Since it was founded in June 2012, Kepler Group has grown from six founders in a rented New York City conference room to 260 people across five offices in the..

18:18

171: How to Break Into Digital Marketing at the Kepler Group w/ Rick Greenberg, CEO [Espresso Shots]

Career Path

Interview Highlights

“You look back on your life and there are so many instances where you just fall into situations that just click, whether that’s friends you make, or places you end up living or jobs you end up taking.”

Best Career Advice

“It’s really the responsibility of the employee to show value and put points on the board everyday.”

Career Challenge

“My dad was really sick for the early years of my career and it just characterized my entire life. I woke up worrying about him and worrying about my mother and focused more on them than myself. When you’re someone who’s used to achieving, you often focus on maintaining a facade of everything’s cool, and there’s a culture where you’re not allowed to show vulnerability. And it really created a bit of a toxic brew for me.”

Skills

Marketing Strategy, Strategy, Digital Marketing, Web Analytics, E-commerce, Brand Management, Media Planning, Affiliate Marketing, Start-ups, Search Engine Marketing (SEM), Mobile Advertising, Database Marketing, Display Advertising, Management

Professional Interests

Jim Brett, Kathleen Murphy, Dane E. Holmes, University of Pennsylvania, SID LEE, SYPartners, Digital Shopper Marketing (DSM),
Official MediaMath Alumni, Media and Marketing Community