Education

Indiana University Bloomington

B.A., History

Podcasts

28:12

203: How a Chief Communications Officer Builds Brands Through Storytelling w/ Dara Royer, Syracuse University [Main T4C episode]

Dara Royer is the senior vice president and chief communications officer at Syracuse University. She is the first leader of the school’s marketing and communications division and is responsible for oversight of internal and external marketing efforts including media relations, strategic marketing campaigns and brand stewardship for the school. She is..

19:06

357: How to Break Into Communications at a University or College w/Dara Royer, Syracuse University [Espresso Shots]

Career Path

Interview Highlights

“I see life as a great adventure and particularly working in my field of storytelling, brand building, of unleashing human potential, I think you have to go and experience different journeys and different pathways.”

Best Career Advice

“There is not a single path to get to success.”

Career Challenge

“I was working for an organization where we had to weave together one of those big stories that would link all of the different work that this organization did across many countries. And that was going to be difficult to try to find the Epic versus sharing lots of little episodes because we knew it was mission critical for us to build this global story.”

Skills

Public Relations, Marketing, Integrated Marketing, Marketing Strategy, Strategic Planning, Corporate Communications, Brand Development, Media Relations, Event Planning, Nonprofits, Fundraising, Cross-functional Team Leadership, Marketing Communications

Professional Interests

Anne Finucane, Carla Harris, Deepak Chopra MD, Harvard Business Review, Indiana University Bloomington, Cornell University, PDX Marketing Pros, Cause Communications Professionals, (BIN) Brand Innovation Network by BrandInnovationNetwork.org for Branding, and Brand Management