353: How to Break Into Marketing in the Social Good Space w/ Liz Korfmacher, Ziva Meditation [Espresso Shots]

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Liz Korfmacher is the head of marketing at Ziva Meditation, where she directs email, content and advertising strategy. In short, Liz is responsible for spreading Ziva far and wide across social media, paid media and traditional media. In 2019 she oversaw the national bestselling book launch of Stress Less, Accomplish More by Ziva Meditation founder, Emily Fletcher. The book reached #7 on Amazon in its first week! Liz has also worked at Ziva as a consultant and marketing guru. Prior to Ziva, Liz worked at The Michael J. Fox Foundation for Parkinson’s Research, where she was the associate director of marketing. Liz is a graduate of the University of Richmond, where she studied international economics and French studies.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• Why to search for entry-level job titles like: marketing associate and marketing coordinator
• How the field of marketing is super broad
• Why being a strong writer with special attention to grammar and spelling is essential to employers
• Why being self-driven and detail-oriented are key
• Why not to major in marketing in college
• How an MBA might not be the next step to advancing your career
• Why to listen to Liz’s main Time4Coffee interview episode #237