07: What It’s Like to Start a Tea Brand With Seth Goldman, Honest Tea [Main T4C Episode]

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Seth Goldman, co-founder of Honest Tea*, dipped his tea bag into the world of entrepreneurship when he started Honest Tea with one of his Yale Business School professors, Barry Nalebuff. That was way back in 1998 in the kitchen of Seth’s Bethesda, Maryland home. Today, 20+ years later, Seth is a multi-millionaire. Honest Tea is owned by the Coca-Cola company and is sold nationwide in 170,000 retailers and is expanding globally. Recently, Honest Tea released an Honest Sports Drink and various other new delicious options. Seth is also the Executive Chairman of the Board at Beyond Meat, a California-based company dedicated to making plant-based meat products taste, look and smell more like the real thing. Seth graduated from Harvard University with a B.A. in government.

*Seth left Honest Tea in November 2019. He is now the Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, and remains Chair of the Board at Beyond Meat.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• How for-profit businesses vs. non-profits can have a greater social impact (6:39)
• What are the health initiatives Honest Tea started in the United States (7:40)
• How optimism, relentless energy and passion grounded in a “mission” can be the rocket fuel your start-up or entrepreneurial venture needs to reach new heights! (11:23)
• Why it’s important to regularly close your textbooks in college and pursue other interests (23:08)
• What Fair Trade is and how you’re helping farmers and their communities when you purchase these kinds of products (21:57)
• Why college is a good place to experiment with subjects and classes (like Poetry) you never paid attention to before (26:44)
• Why relaxing every once in a while can help you center yourself and become more productive (31:53)

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