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Naren Aryal co-founded Mascot Books, where he is CEO & Publisher, in 2003 with a single self-published book about about a collegiate mascot and zero experience in the publishing industry. When that book took off he was more than happy to quit his job as a corporate attorney and dive headfirst into the dynamic world of books. Since then Mascot Books, a full-service hybrid book publishing company, has published more than 3,000 fiction, nonfiction, children’s, and cookbooks and has established itself as one of America’s fastest growing and most respected independent publishing houses. Today Naren leads a team of 25 professionals who provide authors a platform and the know-how to get their books out to the general publish.  Naren is also the author of: How to Sell a Crapload of Books: 10 SECRETS of Building a Killer Author Platform. Naren has a B.S. in Finance from Virginia Tech and earned his J.D. from the University of Denver. He practiced law for seven years before publishing his first book and establishing Mascot. He’s never looked back.


  • What are the entry-level positions to look for in the independent publishing industry
  • What are the skills that Naren looks for in the young people he hires at Mascot Books
  • What are the majors that will be most useful for someone to have who wants to break into this industry
  • What kind of graduate school degree would be most useful to have if you want to rise up the ranks in publishing
  • Why loving to do this 1 thing is a prerequisite to enjoying your work in publishing!

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