893: How to Break Into Copywriting With Katrina Kibben, Three Ears Media [Espresso Shots]

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Email | TuneIn | RSS

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company’s story. Before founding Three Ears Media, Katrina grew up traveling the world as an Army brat and has worked as a Social Media Ninja, technical copywriter, a CMO of marketing and the managing editor of a recruiting news site called recruitingdaily.com. They graduated from the Pennsylvania State University, Erie Campus in 2007 with a BA in communications. 

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• Why having “big heart energy” is important in copywriting (4:01)
• How there is no traditional path that leads to copywriting (6:26)
• How the decision to continue your education depends on if you want to be a small fish in a big pond versus the big fish in a small pond (7:21)
• How to be a great writer you need to have lived experiences (8:54)
• How the best part of Katrina’s career is the people and stories they share (9:57)
• How Eat Pray Love has powerful messages and connects to copywriting (14:11)
• How copywriting is really anthropology (15:53)