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Michael Counts is an artist, entrepreneur and pioneer in the field of immersive entertainment also known as transportive entertainment.  In other words, Michael creates large-scale entertainment experiences that involve the audience as a participant.  He is the founder of entertainment production company, Counts Projects, and the career coaching company, A-Plan Coaching. Over the years, Michael has breathed life into numerous creative endeavors such as, The Ride in New York City.  And he’s worked with A-list clients like fashion designer Michael Kors, and Hollywood shows including The Walking Dead.  Additionally, Michael has directed and designed multiple opera productions. He graduated from Skidmore College with a B.A. in theater and economics.


  • If you want to listen to Michael’s entire Time4Coffee interview please tune in to T4C episode #671

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