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Michael Counts is an artist, entrepreneur and pioneer in the field of immersive entertainment also known as transportive entertainment.  In other words, Michael creates large-scale entertainment experiences that involve the audience as a participant.  He is the founder of entertainment production company, Counts Projects, and the career coaching company, A-Plan Coaching. Over the years, Michael has breathed life into numerous creative endeavors such as, The Ride in New York City.  And he’s worked with A-list clients like fashion designer Michael Kors, and Hollywood shows including The Walking Dead.  Additionally, Michael has directed and designed multiple opera productions. He graduated from Skidmore College with a B.A. in theater and economics.


  • What immersive entertainment is (4:34)
  • How Michael brought The Walking Dead to “life” (7:22)
  • How Michael acts as a bridge builder through his work (11:59)
  • Why Michael believes the creative process is like a plane taxiing down the runway (14:36)
  • Why thinking big is key in the immersive entertainment industry (23:36)
  • What recent grads should do to find opportunities in this field (25:39)
  • How to find a career that lights you up (31:23)
  • Why it’s important to identify, and lean into, your God-given gifts (36:04)

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