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Casey Near is the Executive Director of Counseling at CollegeWise, the largest college admissions counseling company in the United States. In her role as an executive director, she manages all of the company’s admissions counselors, oversees day-to-day operations, and monitors the quality of counseling at CollegeWise. Casey was awarded the title of CollegeWise Counselor of the year in 2015 and CollegeWise Counselor of the year in 2017. Prior to working for CollegeWise, Casey was an admissions counselor at Mills College in Oakland, California. Casey attended Scripps College, where she received a B.A. in American Studies. Tune in to this episode to hear what it takes to break into the college admissions field. 


  • How CollegeWise counselors are adjusting to the coronavirus (6:11)
  • How counselors can connect with any high school student (14:02)
  • What services a college counselor provides clients (16:23)
  • Why Casey quit her job to backpack around the world for a year (20:00)
  • What the college recruitment cycle is like for a college admissions counselor (23:32)
  • How Casey ended up working in college admissions (25:31)
  • Why Casey transferred to Scripps college (28:20)
  • What is imposter syndrome and how to deal with it (30:17)
  • Why it’s okay if college doesn’t turn out the way you planned (36:12)


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