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Jeff Pollack is the CEO of Global Media & Entertainment for Pollack Media Group, which serves as one of the music industry’s top forecasters of musical trends. His insight and revelations play a large role in determining what consumers see and hear over the airwaves. In the past 25 years, PMG has grown into one of the largest music and media advisory firms with worldwide clients including MTV, VH1, CMT, National Geographic, and Microsoft, movie studios, managers, artists, radio stations and magazines. More recently Jeff has moved into the digital media space working with notable clients such as Meebo, Kyte, Akoo, Hip Cricket, Playphone, Modlife, OurStage etc. on strategy and business development. Jeff has also served as a co-producer of “Net Aid” and was co-executive producer of a Netflix Hip Hop rap competition series “Rhythm + Flow.” He’s also worked on a number of documentaries including one which came out in November 2019 called: The Gift: Journey of Johnny Cash.


  • How to get started in the music industry (4:35)
  • What are the skills that Jeff looks for when hiring young people (6:44)
  • Why it’s key to have people skills in this business (8:29)
  • How one’s college education can affect job prospects in this industry (11:20)
  • What is a cool aspect of working in the music industry (14:57)
  • Why taking risks and working hard is so important (18:11)
  • Why it’s hard to tell an artist their new album isn’t good (21:08)
  • Why to watch Daisy Jones and the Six, Bohemian Rhapsody and Spinal Tap to learn more about this industry (25:30)
  • If you want to listen to Jeff’s main Time4Coffee episode #403

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