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Pete Birsinger is the CEO and Founder of Picasso, a program that helps brands with their advertising through the transcription and data collection of nearly one million podcasts. Pete also co-founded Podible, a multi-platform podcast app that learns what you love and suggests new podcasts based on your listening preferences. Prior to his entrepreneurial adventures, Pete worked at Tapad as a software engineer and solutions engineer from 2015 through 2017. Pete graduated from UC Berkeley in 2013 with a B.A. and B.S. in Electrical Engineering, Computer Science & Applied Mathematics. 


  • Why Pete developed Podible and what it does (3:39)
  • How Pete used his experiences from developing Podible to found Picasso and what is the purpose of Picasso (5:48)
  • Why Pete is hesitant to try to raise more money from VC (8:38)
  • How Pete learned the value of failing quickly in a new business (12:57)
  • Why working in the field of software engineering provided Pete with a “cushy life” (17:14)
  • What inspired Pete to launch a start-up (22:32)
  • What extra curricular to get into if you want to be a software engineer  (32:48)

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