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Daniel Sieberg is the CEO and founder of iO Enterprises – an early-stage startup building an empathic A.I./AR experience in service of what humans need. He also leads iO Ventures to advise innovative startups of all stripes including Ground and Pressland. Prior to iO Enterprises, Daniel was a co-founder (#AMA, search online about it), a x-Googler (6 years as a senior exec) and alumni sci-tech correspondent/reporter at CBS News, CNN, ABC News and the Vancouver Sun (15+ years). While at Google, Daniel helped build the Google News Lab and Google for Media.  He also served as the global head of training and development overseeing projects related to news partnerships on various products including maps, AR/VR, trends and more.  He led an international team who trained journalists on how to use Google tools for news gathering and aided in its efforts to develop media entrepreneurship. He was also an official Google spokesperson. These days, Daniel still does a fair bit of public speaking across a wide variety of technology topics including ones related to his book, The Digital Diet (2011).  Press play on this scalding Espresso Shots episode if you want to learn how to break into this niche of journalism!


  • Why Emotional Intelligence (EQ) is a super important skill to acquire
  • Why you should think about what you want to do, not what you want to be
  • What it means to be an entrepreneurial journalist
  • Why it’s so important to learn from our mistakes
  • Why to become the best ‘garbage’ collector
  • Why to read Paul Coelho’s book The Alchemist
  • If you want to learn more about what Daniel does at iO Enterprises and how he built his career tune in to his main Time4Coffee interview episode #194

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