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Luisa Zhou is the creator of the Employee to Entrepreneur System, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped hundreds of students, including health and business coaches, designers, copywriters, and consultants, and shown them how to launch businesses that generate anywhere from $30K to $100K in a matter of months. She has appeared in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more. A graduate of Princeton University, Luisa majored in electrical engineering and minored in robotics. Before starting her own business, she worked as an International Space Station engineer for Boeing, a mobile payments start-up co-founder, and a digital advertising manager. Press play on this Espresso Shots episode if you want to learn how to break into online coaching and entrepreneurship!


  • Why to get corporate experience to teach you ‘best practices’ 
  • Why hiring managers want to know whether you can work independently    
  • Why to think of your major as a place to start rather than a deciding factor in your career journey
  • Why the school of life can be better than a graduate degree 
  • How entrepreneurship in the online course and coaching space allows you to be self-driven and brings satisfaction
  • How building an online course is an extremely time consuming endeavor
  • Why remaining humble is important 
  • Why to read the book  $100 Startup which depicts the entrepreneur business 
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