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Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits. Jane was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore.  She moved on from film, television and theater to create her eponymous makeup line, jane iredale. With the launch of the mineral foundation Amazing Base, in 1994, she introduced a makeup line that would nurture skin, not irritate it; a makeup line that she could feel good about producing, and women could feel good about wearing.  Press play on this episode of T4C (recorded on location at Jane’s world headquarters in Great Barrington, Massachusetts) if you want to learn how to find, in Jane’s words: ‘what’s wanted and needed.’


  • How Jane’s experience in show biz gave her the idea to start a makeup line that was beneficial to skin
  • How Jane’s desire to help women led her to a career in cosmetology with no experience in the field
  • Why every job experience you have, including selling toys when you’re 16 like Jane, can be beneficial to you later in your career
  • What is the best piece of advice Jane has received about running a successful business
  • Why endurance was key in Jane’s career, juggling a business and getting a master’s degree
  • Why understanding the company’s culture that you are interviewing for is key to landing a good entry-level job
  • How Jane overcame a huge embarrassment in her career in the entertainment industry and used it to pivot into cosmetics

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