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Naren Aryal co-founded Mascot Books in 2003 with a single self-published book about a collegiate mascot and zero experience in the publishing industry. When that book took off he was more than happy to quit his job as a corporate attorney and dive headfirst into the dynamic world of books.  Since then Mascot Books, a full-service hybrid book publishing company, has published more than 3,000 fiction, nonfiction, children’s, and cookbooks and has established itself as one of America’s fastest growing and most respected independent publishing houses.  Today Naren leads a team of 25 professionals who provide authors a platform and the know-how to get their books out to the general publish. Naren is also the author of: How to Sell a Crapload of Books: 10 SECRETS of Building a Killer Author Platform. Naren has a B.S. in Finance from Virginia Tech and earned his J.D. from the University of Denver. He practiced law for seven years before publishing his first book and establishing Mascot. He’s never looked back.


  • What an independent publishing house is and how it’s different from traditional publishing
  • What Naren does on a daily basis as CEO of Mascot Books
  • How the publishing world has changed in the last decade
  • How Mascot Books got started and got its name
  • How a law degree be useful to you even if you don’t want to be a lawyer
  • How working your way through college is a valuable experience
  • If you want to learn more about how to break into independent publishing tune in to T4C episode #95

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