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Hana Ben-Shabat is the founder of Gen Z Planet –  a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z.  Gen Z  are those young people born between 1998 and 2016.  For most of her professional life,  Hana was a partner and board member of the Global Management Consulting firm, AT Kearney with a focus on organizational effectiveness. She was named one of the top 25 consultants by Consulting Magazine for her thought leadership in retail. Hana is also the author of Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.  She is a speaker and commentator on Gen Z trends and consumer behaviors. 


  • If you want to learn more about what Hana does in her current job and how she built her career check out T4C episode #1007


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