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Hana Ben-Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. For most of her professional life, Hana was a partner and board member of the Global Management Consulting firm, AT Kearney with a focus on organizational effectiveness. She was named one of the top 25 consultants by Consulting Magazine for her thought leadership in retail. Hana is also the author of Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. She is a speaker and commentator on Gen Z trends and consumer behaviors.
WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:
- Who are Gen Z (3:27)
- How Hana got interested in Gen Z (7:20)
- How does Gen Z differs from other generations (9:12)
- How Hana landed her first job at a startup (15:07)
- Why Hana pursued an MBA in Europe (15:52)
- How Hana landed a job in consulting at AT Kearney (18:55)
- What a management consultant does (22:21)
- What made Hana start her own firm (23:41)
- Why soft skills are even more necessary in today’s work force for Gen Zers (26:05)
- Why most Gen Zers feel unprepared going into the workforce (29:02)
- What is the biggest asset Gen Zers have that they take for granted (31:05)
- How lesser known companies often have greater opportunities and more stability (35:27)
- What industries are overlooked by Gen Zers (38:58)
- Why you shouldn’t put time constraints on your achievements (40:42)
- How Hana’s failure to get into medical school led to her future career (43:51)
- Why college students should relax and enjoy where they are right now (46:18)