Tracy Allen
Founder, CEO
Brewed Behavior
Education
University of Missouri - Kansas City
M.B.A., Business Administration
2022University of Missouri - Kansas City
B.A., Economics
2003Podcasts
601: What It’s Like to Be a Specialty Coffee Entrepreneur With Tracy Allen, Brewed Behavior [Main T4C Episode]
Tracy Allen is CEO of Brewed Behavior, founded to offer comprehensive support to all segments of the coffee industry. In the fall of 2015 Tracy’s roasting talents went viral when he was chosen to supply coffee for Pope Francis’ U.S. visit. His approach to consulting involves changing behaviors through education and..
Career Path
Interview Highlights
“You can make a fair profit and still have a clear conscience because there’s room to operate successfully and not exploit the work of the people that make the product. And no one’s going to fight with you over even a dollar a pound because they care about the quality and the care about that escape.”
Best Career Advice
“Sometimes it’s helpful to not jump from that undergrad to that grad degree because you need to go get that real life experience.”
Career Challenge
Skills
Strategy, Business Planning, Coffee