Education
American Musical and Dramatic Academy
Theater
Podcasts
41:09702: What It’s Like to be a Coffee Roaster and Entrepreneur With Paul Schlader, Birch Coffee [Main T4C Episode]
Paul Schlader is a co-founder and owner of Birch Coffee, a specialty coffee roaster and stores in New York City. Paul fell in love with specialty coffee at a convention in D.C. and never looked back. In 2009 he partnered with his friend, Jeremy Lyman, to create the Birch brand. ..
Career Path
Interview Highlights
“We very much had that sense that our businesses was lost and that there won’t be a recovery from this.”
Best Career Advice
“Taking the time on something that is not working and being able to refashion it is a really unique opportunity.”
Career Challenge
“In March, we got on a phone call, and our CFO said, we have to put people on furlough, and we have to close the stores. And I was going to be the one leading these conversations. So we brought everybody onto a FaceTime call and began to let everyone know that we were going to have to close the stores, and that we’re going to be letting people off, putting people on furlough, and that it was for an undefinable period of time. It very much felt like a failure.”
Skills
Marketing Strategy, Entrepreneurship, Social Media Marketing, New Business Development, Food, Event Planning, Budgets, B2B Advertising, Public Relations, Customer Service, Coaching, Leadership, Hospitality
Professional Interests
American Express, LinkedIn, Google, Coffee Roasters, Specialty Coffee Professionals, Specialty Coffee Retailer
