593: What It’s Like to Deliver Daily Newscasts on Instagram With Jessica Yellin, #NewsNotNoise [Main T4C Episode]
Jessica Yellin is the founder of #NewsNotNoise, where she delivers daily news reports on Instagram without the anxiety-inducing frenzy you may find in traditional broadcast news. She launched #NewsNotNoise in 2018 after feeling like a large audience, mostly made up of women, had been turned off to watching news due..
“A lot of the way we do the news shuts down learning in a part of the audience, especially women. The yelling, the punditry, the shouting, the hyper-negative partisanship shuts down learning for a lot of people. So I thought, what did news differently where it wasn’t all this negativity and anger and rage? And what if we explained things a little more? Could we onboard more people to consuming news?”
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“If you want to be in journalism—I fully embrace the alternative new media, digital media landscape—I think it’s very important to have an experience in a traditional newsroom at some point, so that you can internalize how a newsroom works and all aspects of it. And then you can take that out and innovate.”
Video Production, Final Cut Pro, Broadcast Journalism