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George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, Leon pioneered a new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof. Today he carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.
WHAT YOU WILL LEARN ABOUT IN THIS EPISODE:
- How to build a career in the movie marketing industry
- Why those random jobs you have in college will pay off in ways you can’t even imagine once you graduate
- How to promote an animated movie like The Adams Family
- What backend marketing support is and how to use partners to help make sales
- What is involved in making and preparing a pitch in this industry
- Why George sent out 2,000 job applications and how he did it
- Recommended movie: The Greatest Movie Ever Sold
- Recommended read: What Makes Sammy Run