Geico’s Cavemen & Skittles With Advertising & Marketing Jonathan Sackett, Allscope [re-release]

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Jonathan Sackett is the President & CCO of Allscope* media and communications.  He attended the University of Minnesota where he majored in Marketing and Public Relations and minored in Psychology– and was one of those lucky people who knew from the start that breaking into advertising was his professional dream. He took a brief detour when he went to law school for a year, but  –at the end of the day– advertising was his calling and that’s what he has continued to pursue. He’s been an executive at some of the top Ad and Marketing agencies in the world including: Ogilvy, DDB and Arnold Worldwide. And he’s worked on advertising campaigns for marquee products and companies: Skittles, GEICO, and Mars Wrigley. Needless to say, Jonathan loved and thrived in his career from the very beginning. But that’s not to say his stellar career didn’t hit a bump or two along the way.  Want to know the ins and outs of the advertising and marketing world and why Jonathan loves it so much? Press Play!

*In July 2020 Jonathan became Partner, Chief Marketing & Brand Officer at GRK FRESH GREEK

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• What a Chief Content Officer (CCO) is and what they do in a media-oriented company
• How to successfully pitch an advertising/marketing campaign
• How a marketing and advertising professional needs to evolve 
• How creativity applies to every side of advertising 
• Why an internship or entry level job in this field can be crucial to your success
• Why it’s important to avoid negative colleagues and work environments
• What are the 4 P’s of pitching a marketing campaign and how they make you competitive
• How psychology can play a role in the marketing/advertising world