Education

Ithaca College

B.A., Journalism & Political Science

Podcasts

30:04

148: What a Firmwide External Communications Leader Does at PwC w/ Beth Parker, PricewaterhouseCoopers [Main T4C episode]

Beth Parker is the Firmwide External Communications Leader at PwC (PricewaterhouseCoopers) where she is responsible for guiding the firm’s strategic communications, social media and storytelling on all matters related to talent and benefits for the firm’s 47,000 U.S. employees. PwC is one of the leading professional services networks in the..

Career Path

Interview Highlights

“I sent a note to a whole bunch of friends, and said, introduce me to somebody who you think is smart and interesting. And people did. So I had coffee with 42 strangers and then I got hired by a woman I already knew from my son’s preschool.”

Best Career Advice

“There are tons of people in the working world who can’t write. I just think that if you can get that skill and hone that skill, it’s a differentiator.”

Career Challenge

“There’s an extraordinary amount of stress that people just don’t see, because I think if you’re the person whose face is on the air, they see you in that moment of total control and you’ve got your lipstick on and you’re good to go. I think people think it’s much more glamorous than it is.”

Skills

Broadcast Journalism, Broadcast, Investigative Journalism, Video Production, Television, Media Relations, Public Relations, Feature Articles, News Writing, Strategic Communications, Breaking News, Camera, Storytelling, New Media

Professional Interests

Robert E. Moritz, Adam Grant, Sarah Robb O’Hagan, PwC, Robert Half, Stanford University Graduate School of Business, RaceAhead: Diversity and Inclusion Experts, PwC Alumni, Lean In Community, Ithaca College, Stanford University Graduate School of Business