431: What Hulu’s VP and Head of Ad Operations Does w/ Adam Moser, Hulu [Main T4C Episode] 

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Adam Moser is a vice president and head of ad operations at Hulu, a U.S.-based online video streaming service. Adam is responsible for overseeing the company’s day-to-day advertising platform operations and strategic ad tech investments. His work at Hulu helps to maintain a best in class advertising experience across the platform. Before joining Hulu, Adam was vice president of digital sales operations at NBCUniversal, where he oversaw the teams responsible for delivering ads across the company’s broadcast and cable portfolios. Prior to NBCUniversal  Adam supported sales operations at CBSInteractive, where he worked on video ad implementation for sports and entertainment. Adam has also helped implement ad serving at MTV Network and Viacom. He studied film and animation at the School of Visual Arts in New York. 

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• What basic problems advertisers aim to solve (2:54)
• What the process of creating an advertising campaign is like (4:09)
• How Hulu teams work together to get ads on their channel (5:45)
• How advertisements are tailored to the audience (7:08)
• What a regular day as head of ad operations Is like ((9:18)
• What is digital advertising? (11:43)
• How technology makes Adam’s job easier (14:13)
• Why you don’t have to be a marketing or advertising major to be a good advertiser (18:55)
• Why it’s important to be patient with your career goals (22:30)
• How Adam landed a job at MTV (26:05)
• Why it’s important to have empathy in the workplace (29:36)
• Why you should start building your personal brand in college (33:17)