46: Sony Pictures Executive Becky D’Anna on Marketing Films, Sony Pictures [Main T4C Episode]

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Becky D’Anna is the Executive Director of International Marketing Partnerships at Sony Pictures Entertainment and has been obsessed with movies since she was a child. After graduating from USC with a B.S. in Marketing, she spent months temping at Sony Pictures and the Walt Disney Company, where she was able to, once again, view the film industry through many different lenses. While she hit a few bumps in the road, Becky discovered an interest in the international section of marketing and knew that that was another thing she wanted to pursue. She even spent some time on the other side of the industry where she represented Burger King to secure movie tie-ins for their kids meals. Today Becky continues to expand her film education and loves every aspect of her job. Want to hear more about the movie marketing industry and how a picture of Spider-man ends up on a cereal box? Listen to this episode of T4C to find out!

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• What a marketing executive at Sony Pictures does on a daily basis
• How to break into the movie industry in the marketing track
• How to take your biggest passion and turn it into a successful and fulfilling career
• Why it’s always a good idea to get someone’s business card (even while you’re in college)
• Why temping is a great way to break into and learn about any industry
• How to overcome your fear of public speaking and why it’s a good idea to get over that fear sooner rather than later
• Why you shouldn’t settle for a job with a bad boss or negative working environment
• That Becky is happy to help YOU — she’s reachable at: @hwoodminotaur and https://beckydanna.com/