How to Break Into Digital Media & Why Storytelling Matters w/ Hope Greenberg, Soapbox Strategists [re-release]

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Hope Greenberg is the co-Founder of Soapbox Strategists, a digital media agency that helps clients capture hearts (and dollars) in the online world.  However, Hope’s journey to where she is today began in the analogue world.  She spent nine years as the fashion director at Lucky Magazine, prior to which she was the fashion director at Self Magazine and an editor at Mirabella and Harper’s Bazaar. Most recently, Hope worked as an editorial, product, partnership, marketing and public relations consultant for established and emerging brands including Kate Spade, Joe Fresh, Target, Jennifer Fisher Jewelry, Kenneth Cole, Banana Republic and Shae NY.   She got her B.A. in Marketing at Georgetown University. 

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: 

• Why resourcefulness is a key attribute to succeed in this field
• Why you need to keep a to do list — especially at work
• Why your ability to tell a story is an essential skill set
• Why you need to be ready to talk about the kind of media and content you consume when you interview for a job in this field
• What a social media influencer is and why they’re so important 
• Why you should watch the movie The Social Network to better understand this field
• Why you should listen to T4C episode #48 to learn more about what Hope does at Soapbox Strategists and how she built her career