761: How to Break Into Direct Response Copywriting With Stefan Paul Georgi, Copy Accelerator [Espresso Shots]

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Stefan Georgi is considered one of the top direct response copywriters in the world. He began copywriting in 2011, and his work has since grossed over $700 million in sales. Stefan also developed his own method to help others level up their own copywriting called the RMBC Method. He is also the co-founder of Copy Accelerator, a weekly training copywriting program. He’s been featured in publications like Forbes, Business Insider, Buzzfeed, and Entrepreneur. Stefan hosts a podcast called Road to a Billion, a radio-style podcast.  He graduated from the University of West Florida with a BA in philosophy.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• What copywriting is and how to be successful (6:06)
• What percentage of buyers is considered good in copywriting (8:06)
• What entry level jobs are available for people wanting to break into copywriting (10:19)
• Why it’s important to be able to look at the broader context and think critically as a copywriter (13:48)
• How your college major could play into copywriting (15:23)
• How a graduate degree could impact your success (20:08)
• Why Stefan says working in a call center helped him with his copywriting success (22:20)
• What Stefan says the best part of his job is (27:27)
• What is Stefan’s least favorite part of his job (29:37)
• Why the best career advice Stefan ever received was “The cream tends to rise to the top” (32:38)
• What movies and books Stefan thinks best represents copywriting, including Mad Men and Breakthrough Advertising by Eugene Schwartz and Getting Everything You Can Out of All You’ve Got by Jay Abraham (36:38)
• What Java Junkies would be surprised to know about copywriting (38:19)
• Here’s how to get in touch with Stefan Paul Georgi and listen to The Road to a Billion and take his course