49: How to Build a Career in Movie Marketing With George Leon, Cakewalk Entertainment [Main T4C Episode]

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George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, Leon pioneered a new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof.  Today he carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.

WHAT YOU WILL LEARN ABOUT IN THIS EPISODE:

• How to build a career in the movie marketing industry 
• Why those random jobs you have in college will pay off in ways you can’t even imagine once you graduate
• How to promote an animated movie like The Adams Family
• What backend marketing support is and how to use partners to help make sales
• What is involved in making and preparing a pitch in this industry
• Why George sent out 2,000 job applications and how he did it
• Recommended movie:  The Greatest Movie Ever Sold
• Recommended read:  What Makes Sammy Run