186: What It’s Like to Work at a Data-Driven Digital Marketing Firm w/ Rick Greenberg, Kepler Group [Main T4C episode]

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Rick Greenberg is the CEO of Kepler Group, a tech- and analytics-driven digital agency delivering cross-channel impact for leading advertisers worldwide. Since it was founded in June 2012, Kepler Group has grown from six founders in a rented New York City conference room to 260 people across five offices in the US and UK.  The Kepler Group provides digital and database services to Fortune 500 clients in industries ranging from financial services to travel, retail and healthcare. Kepler’s clients include: Paypal, Bed Bath & Beyond, Dish Network, Fidelity Bank, American Express, The New York Times and J Crew. Prior to Kepler, Rick served as the SVP of MediaMath, as well as a partner at Rosetta, and a brand manager at Unilever and Procter & Gamble. Rick is a marketing veteran whose experience extends from brand management in the early 90’s – when “big data” was having more than one coupon code in the market at the same time – to helping today’s leading brands dynamically market across the dozens of digital channels and thousands of marketing moments that touch each consumer every day.  

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

• How the Kepler Group is different from many other marketing companies and why
• Why your major doesn’t matter but taking certain classes in college can give you an edge
• What are the good, the bad, and the ugly about working at a start-up
• How digital marketing firms like Kepler Group help connect brands to consumers in a data driven way
• What funnel marketing is and why it matters
• Why a professional certification is a game-changer for job applications (and how it’s not too hard to get)
• If you want to learn more about how to break into this fast-paced, dynamic industry tune in to T4C episode #171